Paid Search Specialist

• Strategize, implement, and manage paid search campaigns, ensuring alignment with business objectives
• Conduct thorough keyword research, ad copy creation, and A/B testing to maximize ROI
• Monitor daily performance metrics to identify opportunities for optimization and scaling
• Manage budgets effectively, ensuring campaigns remain within spend limits while driving results
• Analyze data and generate reports to provide actionable insights and recommendations for stakeholders
• Stay up-to-date with platform updates, trends, and industry best practices in paid search and social advertising
• Collaborate with cross-functional teams, including creative and content, to ensure cohesive messaging across campaigns

• Minimum of 2 years’ hands-on experience managing Google Ads, Bing Ads, Facebook, and Instagram campaigns
• Proficiency in using analytics tools such as Google Analytics and Facebook Ads Manager for campaign tracking and reporting
• Strong understanding of PPC strategies, bid management, and optimization techniques
• Experience with A/B testing and data-driven decision-making
• Excellent written and verbal communication skills
• Certification in Google Ads or Facebook Advertising (preferred, but not required)

Certification in Google Ads or Facebook Advertising

• Medical, vision, dental, and life and disability insurance
• Eligibility to enroll in company 401(k) plan