Paid Media Specialist, CleverTap

CleverTap

Location:
India, Mumbai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a highly analytical and results-driven Paid Media Analyst to manage our paid media budget across India and proven ability to optimize conversion rates and maximize ROI on ad spend. CleverTap is the leading all-in-one customer engagement platform, trusted by over 2,000 global brands—including marquee Fortune 500 companies —to deliver personalized experiences at scale. Recognized as a leader in customer engagement by Forrester and Gartner, and ranked among G2’s Top 10 Best Software Companies in India, we empower brands to build long-lasting customer relationships.

Job Responsibility:

Plan, execute, and optimize performance-driven campaigns to achieve business goals across India
Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs)
Leverage insights to expand and optimize campaigns in key markets
Track, analyze, and report on key metrics to identify opportunities for continuous improvement
Oversee campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other programmatic platforms
Run experiments to improve ad performance, including creative testing, audience segmentation, and landing page optimization
Work closely with the Marketing, Sales, and Data teams to align paid media efforts with broader business objectives
Coordinate with external agencies and vendors to enhance campaign performance and scale operations
Stay updated on industry trends, algorithm changes, and new opportunities to keep CleverTap at the forefront of paid media strategies

Requirements:

2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries
Hands-on experience with Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms
Proven track record of increasing conversion rates and improving ad performance
Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms
Strong project management skills and the ability to work in a fast-paced, cross-functional environment
A hands-on approach with a strategic mindset and an eagerness to drive performance improvements

Nice to have:

Experience with SaaS or B2B marketing campaigns
Familiarity with attribution models and lead generation strategies
Basic knowledge of SEO to complement paid media efforts

What we offer:

Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation
Passion for technology and its impact on the high-growth mobile technology space
Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide
Flourish in an Environment that Nurtures Growth and Curiosity

Additional Information:

Job Posted:
June 21, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Paid Media Specialist