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In this Paid Media Analytics role your mandate will be to drive data driven decisions in our Paid Media strategies across search, social, affiliates and other paid media platforms. You’ll play a critical role in helping us optimize our media investments, improve our customer acquisition efficiency, and drive smarter decision-making with data. You will have the opportunity to work alongside amazing teams such as our Growth Marketing, Analytics Engineering and Finance.
Job Responsibility:
Analyzing performance across all paid marketing channels (search, social, affiliates), focusing on down-funnel metrics such as CAC, ROAS, and conversion quality to optimize our investment decisions
Identifying actionable insights and partnering with our Growth Marketing team to continuously optimize spend and targeting
Design and lead a wide ranging testing agenda, including geo-lift tests and holdouts, to better understand the true impact of upper-funnel investments
Build and maintain predictive models to power advanced bidding strategies, including Value-Based Bidding (VBB) and projected ROAS frameworks
Requirements:
5+ years in Paid Media or marketing analytics roles
Experience working in an analytical scripting language (primarily SQL) is a must with concrete understanding of common statistical methods and experimentation, with strong focus on incrementality testing
Experience with App Based Marketing (Android + iOS), UAC/ASA, Paid Social (Meta Ads / TikTok), Paid Search, Google Ads
Strong written and verbal skills - inclusive of the ability to distill technical subjects for non-technical audiences and effectively communicate findings to stakeholders and executive leadership
Strong drive and sense of ownership to autonomously drive analysis and projects
Nice to have:
Experience with platforms such as GA4 a plus
OLV/Streaming Audio & Affiliates experience is a plus
What we offer:
Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact