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This is an exciting opportunity to join the team at Wakehurst, Kew’s Wild Botanic Garden in Sussex, in the newly established role of Membership Manager. This role will put you at the forefront of growing and shaping our vibrant membership scheme at a moment of real transformation. Harnessing new CRM insights, you’ll boost acquisition, enhance retention, and create standout experiences for our most loyal supporters. From shaping compelling membership products to sharpening customer journeys and delivering high‑impact campaigns, you’ll champion membership across Wakehurst and Kew—driving innovation, inspiring colleagues, and unlocking new opportunities for growth.
Job Responsibility:
Grow and shape the vibrant membership scheme
Harness new CRM insights to boost acquisition and enhance retention
Create standout experiences for our most loyal supporters
Shape compelling membership products
Sharpen customer journeys
Deliver high‑impact campaigns
Champion membership across Wakehurst and Kew
Drive innovation
Inspire colleagues
Unlock new opportunities for growth
Requirements:
Experienced membership professional with a proven track record of leading or developing successful membership or loyalty schemes
Proven track record of driving acquisition and retention
Proven track record of delivering strong commercial outcomes
Robust project and budget management experience
Experience with financial modelling
Experience with KPI delivery and reporting
Experience working with CRM systems and complex data sets
Highly organised and analytical
Ability to translate data into insight and action
Ability to manage multiple stakeholders and deliver at pace
Commercially astute and solutions focused
Ability to build collaborative relationships
Ability to navigate competing priorities diplomatically
Proactively identify opportunities to improve performance and grow income
Experience in relevant sectors and with external agencies is advantageous
Nice to have:
Experience in relevant sectors and with external agencies
What we offer:
Opportunities for continuous learning
Generous annual leave entitlement
Flexible working
Employee Assistance Programme
Wellbeing support such as cycle to work scheme and discounted gym membership
Competitive pension
Employee discount scheme
Free entry into a wide range of national museums and galleries
Free access to our own beautiful gardens at Kew and Wakehurst