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The Associate Director of Media Relations seeks to advance GoodPower’s work to accelerate a renewable energy economy by ensuring that we are effectively communicating our work in campaigns, research and technology development to media at the local, national and international level. The Associate Director translates our work into compelling stories, data and proof points that generate interest and excitement from traditional and new media reporters, opinion editors, communication teams at partner organizations, conference organizers and decision makers at other platforms we can use to amplify our work.
Job Responsibility:
Develop an earned media strategy for relevant GoodPower products
Tailor earned media strategies and messaging appropriately across GoodPower’s organizational entities and audiences
Write and pitch press releases for GoodPower campaign announcements, research findings, technology developments and other news
Identify and develop pitches to the media based on GoodPower work or observations in the energy sector
Identify, write and pitch opinion pieces from the CEO, other GoodPower staff or trusted voices in our partner network
Support rapid-response and high-salience communications moments by helping draft statements, talking points and media guidance
Build and maintain relationships with reporters, editors, influencers, communications staff at other organizations, conference organizers and others who can platform our work
Maintain a press list with regular cadence and tracking of media communications
Develop and maintain a list of media and other influencers to include in ads targeting in strategic advocacy campaigns
Track media mentions and maintain the press page on the GoodPower website
Collaborate with Membership Mobilization Manager and social media team to leverage content across emails, social, and LinkedIn posts
Follow key industry news and work with staff to identify trends in the renewable energy space to craft LinkedIn posts and op-eds for the CEO
Closely track internal impact updates to identify key wins and develop a proactive plan for communicating our impact
Help Identify and pitch speaking opportunities for the CEO and other leaders
Help prepare monthly impact updates for the Board of Directors
Help develop creative, visual ways to tell our story that can be used across communication channels
Help produce development communications including a monthly newsletter, providing support for one-off impact updates for funders, and assisting with quarterly funder webinars
Assist the Associate Director of Impact Communications to ensure that the public-facing and member-only research pages are up to date
Adapt to the evolving needs of a fast-paced organization with flexibility and creativity
Contribute to strategic guidance for GoodPower campaigns underway
Help ideate, pitch and develop new campaigns for the organization
Work with the international programs to edit content as needed
Requirements:
6-10+ years experience in a media-facing role, either as a journalist, public relations or communications specialist
Expertise in the political or renewable energy field preferred
A demonstrated history of placing stories and opinion pieces in national publications, and existing relationships with reporters and editors at the national level
Experience engaging a diverse media ecosystem, including national outlets, trade press and high-impact local and regional media in priority states
Strong writing skills, with an ability to tell a story in a clear, concise, and engaging manner while maintaining message discipline
Ability to communicate and adapt messages across target outlets including trade press, newsletters, mainstream local, national and international publications, broadcast and video news, podcasts, and other media
Awareness of and ability to communicate the economic impacts, drivers and motivators of the renewable energy transition
Strong attention to detail with an antenna to absorb high volumes of information and distill impact into clear, cohesive, strategic communications
Ability to collaborate closely across departments, juggle and think through multiple angles, and ensure message discipline across communications
Ability to prioritize and juggle multiple projects simultaneously
Competency in utilizing CRMs (Salesforce), web platforms (WordPress) and design tools (Canva) to leverage communications
Strong analytical skills with ability to set priorities, complete work with minimal supervision, and meet deadlines
Nice to have:
Expertise in the political or renewable energy field preferred