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Better Placed Ltd - A Sunday Times Top 10 Employer!
Location:
United Kingdom , Manchester
Category:
-
Contract Type:
Not provided
Salary:
60000.00 GBP / Year
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Job Description:
Take ownership of the planning and optimisation of supplier-funded spend across the brands trade customer channels. You’ll be responsible for ensuring that media spend delivers measurable value, reinforces both brand and commercial goals, and amplifies partner campaigns.
Job Responsibility:
Develop and deliver a group-wide media strategy that maximises supplier ad investment across retail, digital, events and print
Lead negotiations with suppliers on advertising spend to ensure alignment with business and commercial objectives
Oversee media planning, buying, and allocation, ensuring activity integrates seamlessly with larger campaign plans
Collaborate with Marketing, Communications, and Digital teams to ensure media activity strengthens brand positioning and follows best practice standards
Requirements:
Strong commercial insight with proven experience handling supplier-funded budgets
Analytical mindset with expertise in campaign performance measurement and optimisation
Skilled negotiator with the ability to build and maintain strong stakeholder relationships
Solid background in media planning, buying, or agency management, ideally within FMCG or retail