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tmp helps B2B marketing leaders create coherence in a chaotic world. We’re looking for obsessively curious people to join us. You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world’s most impactful tech companies. So, if you’re interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we’d love to hear from you.
Job Responsibility:
Oversee Cross-Channel Media Strategy & Planning
Lead, develop and author the cross-channel paid media strategy and approach for complex, global, B2B organizations with multiple business units
Oversee the strategic management of campaigns, identifying and ensuring implementation of optimizations to the paid media strategy based on performance results
Develop and streamline processes that aid in more successful campaign planning, implementation and stewardship of paid media plans
Actively manage and reconcile large scale budgets across multiple channels
Collaborate with creative teams to bring messaging strategies to life via relevant media placements
Create actionable and meaningful program KPIs and aid in analytics and systems integrations for proper tracking and attribution
Opportunity Development
Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations
Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity
Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics
Client Relationships
Serve as the Integrated Media client lead - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance
Develop meaningful, trust-based relationships with clients in order to help foster long-term partnerships
Ultimate ownership of client deliverables, accountable for timeliness and accuracy
Requirements:
At least 8 years of experience in the field of media, agency experience preferred
A seasoned professional with demonstrated skill sets for client interaction and communication
able to manage client requests with sound rationale
Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
Previous managerial experience with solid ability to lead, inspire and rally a team
Experience working collaboratively with internal and external agency partners to set a clear vision and foster strong collaboration and partnership
Ability to quickly identify and resolve challenges in a client-centric environment
B2B marketing
Evidence of overseeing cross-channel media strategies
Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management)
What we offer:
Medical, dental, and vision insurance
Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available