Marketing Technology Lead, TUI

TUI

Location:
Germany, Hannover

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Marketing Technology Lead is the marketing technology brain of TUI's performance organisation. This role ensures that advertising and marketing systems (CDP, feeds, tracking, GMP, Meta, Smartly, etc.) are effectively connected into internal data and product platforms like OneWeb and the App, while also aligning with local market workflows and campaign processes. It safeguards interoperability, drives innovation, and enables scaled, data-driven marketing across all markets. This role is highly technical and hands-on, focused on the connective tissue between platforms.

Job Responsibility:

Own and evolve the blueprint for marketing technology systems to enable seamless, cross-channel campaign execution across TUI
Ensure tools for paid media, tagging, analytics, feeds, and audience activation are well connected to each other and to core platforms like OneWeb and the TUI App
Build reusable infrastructure and integration logic that reduces friction in launching new campaigns or use cases
Scout and introduce AI tools or automation workflows that help markets increase campaign precision and reduce manual workload
Design infrastructure that respects local differences while aligning to shared standards and tooling
Anticipate regulatory and platform changes (e.g. cookies, API rules) and design future-safe integrations
Bridge the gap between business needs and technical execution by working across Marketing Ops, IT, Data, and local teams
Maintain central knowledge base and playbooks to support faster onboarding, rollout, and troubleshooting
Define and lead architectural approaches for new platform implementations and ensure alignment with internal systems, data flows, and campaign delivery goals
Be the go-to person for technical decisions and system-level design discussions, especially where platforms intersect

Requirements:

Strong experience in marketing technology architecture, preferably in matrixed/global organisations
Knowledge of internal platform integration (OneWeb, App, DWHs) and how these feed into campaign delivery
Familiarity with APIs, server/client-side tracking, consent frameworks, cleanrooms, automation stacks
Technical mindset with strong systems thinking: understanding how platforms interact, where complexity hides, and how to simplify it without losing functionality
Experience bridging technical and business stakeholders
Ability to define scalable system architectures and produce high-quality technical documentation
Ability to document complex systems into easy-to-use reference guide
Comfortable working in cross-market, cross-functional project environments

What we offer:

Attractive remuneration
bonus opportunity
exclusive travel perks & discounts
extensive health & wellbeing support
Flexible working: hybrid or remote working models
Opportunities to upskill, reskill and grow your career
Access the TUI Tech Learning Hub
Participate in our tech communities and collaborate on global projects and teams
Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community

Additional Information:

Job Posted:
October 29, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Marketing Technology Lead

TUI

Location:Germany, Hannover

Category:IT - Software Development

Contract Type:Not provided