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Aligned with the sales growth strategy, the Marketing Specialist – Commercial Mechanical is responsible for spearheading the strategic development and implementation of product launch strategies and go-to-market programs targeting the global commercial construction industry.
Job Responsibility:
Responsible for driving alignment with the Commercial Mechanical sales leaders and product management on product commercialization priorities
Interface with local and global sales, product management, engineering, corporate and satellite marketing team members and business teams to develop product launch strategies, positioning, and go-to-market plans
Lead comprehensive product commercialization initiatives from concept through launch and lifecycle management, ensuring alignment with market needs and business objectives
Bridge internal and external resources to strategically lead and develop tactical product commercialization plans and drive them to completion
Assist in development of annual and long-range product commercialization roadmap development, launch calendars and budgets
Leverage market insights, competitive intelligence, and voice-of-customer to create clear and value-oriented product messaging that breaks through channel noise
Ensure product messaging consistency and adherence to all corporate brand graphic standards and guidelines across all product touchpoints
Monitor performance post-launch and gather feedback to inform continuous improvement and future product development
Identify areas for operational improvement within responsibilities to support the company’s overall objectives
Requirements:
College degree in marketing and/or communications desired
6+ years of experience in B2B marketing
Construction industry experience desired, but not required
Ability to develop strategic and innovative product positioning and go-to-market strategies
Strong technical aptitude with ability to understand and communicate complex product features and specifications
Robust collaboration and leadership skills with proven ability to influence cross-functional teams
Excellent project management and organizational skills with experience managing multiple product launches simultaneously
Strong writing, editing and proofreading skills for technical and commercial content
Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress
Canva and Photoshop skills desired
Ability to clearly present complex information
Ability to communicate and interact effectively with outside vendors, customers and sales force
Ability to travel as needed -15% travel
Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
Ability to work independently when required as well as work well across regions/time zones as part of global team
This position is NOT eligible for visa sponsorship or C2C