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We’re looking for a Marketing Operations Manager to help scale our marketing strategy. As a member of the revenue operations team, you will work closely with marketing to drive operational initiatives forward, streamline processes, report on performance, and provide insights and recommendations for improvement.
Job Responsibility:
Drive initiatives to completion while continually assessing and improving our processes to enhance output and revenue
Solve key operational challenges - address matters like attribution, lead routing and follow up, program automation, and improving data accuracy
Oversee campaign processes, including lead handoff and reporting - collaborate effectively with marketing team members to build and execute programs for maximum results, and enable testing of new channels for future scalability
Analyze campaign effectiveness - provide essential data for measuring ROI/impact, identify successful and unsuccessful channels, and deliver recommendations for optimization
Collaborate with management to increase visibility of team metrics and uphold internal SLAs, while identifying ways to improve lead quality and conversion rates
Work with the business systems and revenue analytics teams to design and implement any necessary infrastructure and automation needed to scale the revenue organization
Requirements:
5+ years of marketing operations experience in a B2B or B2C environment
A deep understanding of the marketing and sales funnel and lead management best practices
Strong analytical and modeling skills - experience with reporting, specifically around marketing campaign performance, ROI, and forecasting. SQL knowledge a plus
A strong attention to detail and top-tier organizational and project management skills
Experience with campaign best practices, following processes and ensuring accurate reporting
Ability to manage multiple projects at the same time in a fast-paced environment
Proficiency in the marketing tool stack - particularly Salesforce and marketing automation (Marketo)
A desire to constantly improve and zero patience for inefficiency
An analytical mindset and data-driven approach to your work
Experience with data augmentation, lead routing, database segmentation and lead scoring
What we offer:
A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
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