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Are you a marketing powerhouse ready to make a significant impact in the world of cloud transformation? Aquent is partnering with a leading enterprise client at the forefront of digital innovation, and they are seeking a dynamic individual to drive critical marketing initiatives. In this pivotal role, you will be instrumental in shaping the adoption of cutting-edge cloud migration and modernization solutions, directly influencing enterprise customer success and accelerating a transformative shift in how businesses operate globally. Your strategic vision and execution will directly contribute to a key integrated demand plan, ensuring our client remains a leader in empowering businesses with advanced technology.
Job Responsibility:
Campaign Execution: Lead the delivery of integrated campaign tactics, coordinating cross-functional execution with content, digital, and other teams to ensure on-time delivery of assets and activations
Performance Management: Monitor campaign metrics, implement optimization strategies, partner with analytics teams for reporting, and drive testing to enhance campaign effectiveness. Make tactical trade-offs to maintain quality and timelines
Stakeholder Coordination: Collaborate effectively with product marketing, field marketing, and partner teams. Manage relationships with content creators and channel teams, contribute to campaign documentation, and actively participate in cross-functional planning sessions
Program Development: Drive marketing programs to build brand awareness and adoption for payment solutions, providing direct sales teams with essential collateral and tools
Online Campaign Management: Plan and deliver robust online campaigns, including email initiatives and placements across various digital platforms and partner websites
Content & Collateral Creation: Develop compelling collateral and sales tools for direct sales teams and events. Create engaging marketing content for personal and business sections of digital platforms, collaborating closely with designers on layout and graphics
Data Analysis & Reporting: Compile, analyze, and present performance metrics, identifying critical opportunities to enhance and improve campaign outcomes
Cross-Organizational Collaboration: Work effectively across organizational boundaries to define, manage, and prioritize work, ensuring seamless execution and alignment
Requirements:
Demonstrated experience in B2B marketing campaigns
Proficiency with marketing automation platforms
Strong background in data-driven campaign experience, with the ability to compile, analyze, and present performance metrics
Ability to work independently on tactical execution while seeking guidance on strategy
Proven ability to influence across teams and impact business outcomes
Experience building and implementing new processes while maintaining business continuity
Exceptional ability to excel at building new paths forward when no playbook exists
Capacity to make sound decisions with incomplete information
Skill in balancing maintaining business momentum while establishing new processes
Adept at navigating complex organizational dynamics during team evolution
Ability to stay focused on key objectives while remaining flexible on approach
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