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Marketing Director - Consumer Services

https://www.ledger.com Logo

Ledger

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Marketing Director role dedicated to consumer services business unit (payment & transaction services) at Ledger, focusing on Ledger Live and its growing suite of services including payments, CL Card (Visa debit), swaps, staking, on/off-ramps, and more. The role sits at the intersection of product marketing, growth, and brand strategy, with occasional focus on Ledger Signer launches and integration points.

Job Responsibility:

  • Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.)
  • Define positioning and messaging for consumer services, and ensure alignment across product, design, growth, and communications
  • Drive service integration with Ledger Signer devices
  • Lead cross-functional launch planning with product, design, engineering, and regional teams
  • Conduct and synthesize market research (customer needs, competitive landscape, and regulatory context)
  • Create compelling storytelling and assets: web, app store, video, product explainers, campaigns, CRM flows
  • Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns
  • Own KPIs and dashboards to track growth, engagement, and ROI
  • Establish thought leadership by cultivating relationships with partners, influencers, and industry voices
  • Mentor and grow a high-performing team

Requirements:

  • 10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assets
  • Proven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)
  • Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)
  • Demonstrated success in growing engagement and retention within an app-driven consumer ecosystem
  • Analytical and data-driven, with strong ability to translate insights into strategy and action
  • Exceptional communication and presentation skills, capable of simplifying complex concepts
  • Leadership experience in managing teams and cross-functional projects
  • Entrepreneurial mindset, thrives in fast-paced environments, with strong execution bias

Nice to have:

Global marketing experience, especially in regulated markets (U.S., EU, APAC)

What we offer:
  • Flexible work options - work from home up to 3 times per week
  • Health & Wellness support - Health and Life Insurance
  • Financial growth opportunities - employees can become shareholders
  • Commuter allowance
  • Learning & Development - comprehensive suite of training solutions

Additional Information:

Job Posted:
October 01, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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