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Generate a robust pipeline of MQLs (marketing qualified leads) through the utilization of strategic marketing and lead generation initiatives and tools
Collaborate with marketing and the sales team to optimize the conversion of MQLs to sales pipeline growth through the creation of compelling marketing strategies based on B2B buying behaviors and market trends
Research and monitor current industry trends, strategies, and technology to provide insight on ways to improve the lead-generation conversion rate
Identify appropriate Key Performance Indicators (KPIs) and provide weekly reports on KPIs of demand generation efforts and ROI
analyze data to provide and execute recommendations for improvement
Identify and assess data sources to maintain high standards of list integrity and strategic targeting to ensure quality leads
Manage lead lifecycle in Salesforce including lead scoring, routing, and attribution
leverage marketing automation for nurture sequences and campaign tracking
Attract, engage and convert online website visitors with relevant content and user-friendly functionality
Use industry trends and predefined triggers to identify and target key market accounts
Drive account research and monitor buyer intent signals and trigger-based alerts to identify accounts showing active research behavior
prioritize outreach accordingly
Stay current on emerging marketing technologies and AI tools
identify opportunities to apply new solutions that improve targeting, personalization, and campaign ROI
Requirements:
Bachelor’s degree or an equivalent level of education and experience in a related field
Strong ability and awareness to grasp complex, sophisticated solution service sales processes and position effectively to prospects
Ability and desire to conduct inbound and outbound telephone activities on an everyday basis
Proficient with Microsoft Office (Word, Excel, PowerPoint)
Two years of experience in direct sales/inside sales/lead generation/marketing
Ability to work with others in a team environment
Excellent verbal/written communication skills
Nice to have:
Two years of experience in direct sales/inside sales/lead generation/marketing