Marketing Data Analyst

• Collect, clean, and analyze marketing data from multiple sources, including Google Analytics, CRM systems, email platforms, and social media channels
• Develop and maintain marketing dashboards and reports to track KPIs such as conversion rates, ROI, customer acquisition cost, and engagement metrics
• Measure and evaluate the effectiveness of marketing campaigns across digital channels (paid search, email, social, display, etc.)
• Identify trends, insights, and opportunities to optimize campaign targeting, segmentation, and performance
• Partner with marketing, sales, and product teams to deliver data-driven recommendations for campaign strategy and content optimization
• Support A/B testing, attribution modeling, and audience analysis initiatives
• Ensure data integrity and accuracy in all reporting systems and analytics tools
• Stay current on emerging analytics tools, marketing technologies, and measurement methodologies

• Bachelor's degree in Marketing, Statistics, Data Analytics, Business, or related field
• 5+ years of experience in marketing analytics, business intelligence, or performance marketing
• Strong proficiency with Google Analytics (GA4), Google Tag Manager, Excel, and data visualization tools (e.g., Tableau, Power BI, or Looker Studio)
• Experience analyzing data from CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce, Constant Contact, Pardot)
• Solid understanding of digital marketing channels and key performance metrics
• Proficiency in SQL or data querying for reporting and analysis (preferred)
• Experience using A/B testing tools (e.g., Optimizely, Google Optimize) and attribution models

Proficiency in SQL or data querying for reporting and analysis

• medical
• vision
• dental
• life and disability insurance
• 401(k) plan
• free online training