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You'll play a key role in executing marketing initiatives that drive audience growth and engagement for our world-class events and digital resources. Reporting to the Assistant Marketing Director, you'll be instrumental in driving engagement within our global community of 65,000+ performance improvement professionals. This fast-paced role is perfect for someone eager to grow in the dynamic event and media industry.
Job Responsibility:
Building email marketing campaigns, including segmentation, setup, deployment, and reporting
Create and deploy emails, landing pages, and forms within the marketing automation system
Construct and maintain automated campaigns and programs
Assist with copywriting and editing promotional emails
Partner with Marketers to copywrite and execute a wide range of digital and email campaigns
Assist Guild Marketing Team with developing, setting up, deploying, and reporting on organic social media campaigns
Track progress and improve marketing funnels through analysis and optimization
Discover improvements through research, internal/external feedback, best practices, and testing methodologies
Ensure accurate tracking of all marketing activities
Prepare marketing reports by collecting, analyzing, and summarizing data
Develop deep knowledge of the Learning Guild’s key markets, industry issues, trends, and best practices
Perform other related marketing and administrative duties as needed
Requirements:
1-2 years in a marketing environment or relevant internship experience
Excellent time and project management skills, with the ability to prioritize tasks and manage multiple projects to completion under tight deadlines
Exceptional attention to detail
Outstanding English grammar, writing, and communication skills
Strong organizational skills
Excellent interpersonal skills, comfortable communicating at all levels internally and with external partners
Positive, team-oriented self-starter with the ability to take initiative and work independently in a fast-paced environment
Embraces a culture of continuous learning and a strong growth mindset
Proficiency in MS Office
Well-versed in popular social media platforms and best practices
Willingness and ability to travel 1-3 times a year as needed
Nice to have:
Experience with Google Analytics or other web analytics tools
Experience with HubSpot or other CMS platforms
Experience with Canva, Adobe Express, or other design software