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This role is an all-rounded position designed to provide a comprehensive and holistic understanding of business development and marketing within a top-tier law firm. Working in a global business environment and collaborating directly with partners and fee earners, this position offers a unique opportunity to build a solid foundation for your career in professional services BD.
Job Responsibility:
Track submission deadlines for legal directories and awards , and prepare award submissions
Update and maintain marketing materials, including the firm's deal list, brochures, lawyer profiles, and both English and Chinese websites
Assist in preparing pitch documents and capability statements in both English and Chinese
Manage and update key databases, including membership lists, client contacts, mailing lists, and the deals database
Coordinate all aspects of client-facing events, presentations, and webinars, from managing suppliers and invitations to post-event feedback reports and ROI analysis
Assist in drafting and distributing press releases, editorials, and articles for the Hong Kong and Shanghai offices
Develop and schedule social media plans and content for the Asian market, including WeChat
Communicate with external agencies regarding SEO and digital marketing activities , and generate performance reports for the Chinese website and WeChat
Conduct competitor analysis and prepare relevant reports
Support logistics and documentation for business development trips
Support employer branding and employee engagement initiatives in collaboration with HR
Ensure consistent branding, imagery, and key messaging across all platforms
Requirements:
At least a bachelor's degree
2-3 years of marketing and BD experience in a professional firm
Excellent proficiency in both English and Mandarin
A proactive professional who is comfortable sharing new ideas and stays updated with market trends
High level of attention to detail, particularly in copywriting and written communications
Ability to communicate confidently within the organization and with external vendors and clients
A collaborative team player with experience working in a global business environment
Proven ability to work effectively under tight deadlines
Familiarity with digital marketing, including social media and SEO
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