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Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.
Job Responsibility:
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions
develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
maintains, updates, and manages all web sites
coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
develops brochure and property collateral materials
uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists and tracking
provides analysis on all website and email campaign tracking
ensures consistent marketing message is communicated in all advertising and collateral efforts
evaluates new marketing opportunities for the property
ensures property is represented on all quality internet sites with potential of providing business
works closely with respective Convention Bureaus and Chambers of Tourism
identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy
provides all sales channels with creative tools for marketing the property
Requirements:
High school diploma or GED
2 years experience in the sales and marketing or related professional area
2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
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