Marketing & Brand Lead, Robert Half

Robert Half

Location:
United States, Mid Michigan, MI

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re seeking a hands-on, creatively driven marketing detail oriented to join a multi-brand organization operating across industrial lubricants, engine testing, refrigeration systems, and materials science. This is a unique opportunity to contribute to a high-impact, multi-channel marketing strategy supporting a portfolio of niche technical brands. You’ll be reporting directly to the Director of Sales & Marketing and play a key role in amplifying brand visibility across multiple business units. This role supports high-profile partnerships and contributes to both internal and external brand engagement.

Job Responsibility:

Own and execute day-to-day marketing tasks including implementing marketing campaigns both digital & traditional
Supporting all marketing initiatives such as implementing email marketing, social media posting, website updates, and brochure redesigns
Collaborate on trade show planning, booth materials, and post-event engagement strategies
Create short-form video content and manage internal communications via the company intranet
Support sales and marketing initiatives with CRM data management, survey distribution, and administrative coordination
Analyze performance using tools like Google Analytics and Meta Business Suite to inform content and outreach strategies
Contribute to strategic marketing efforts including SWOT analysis, sales enablement, and brand positioning

Requirements:

Minimum of 3 years of experience in marketing, with proficiency in digital marketing tools and platforms
Strong skills in email campaign creation, video editing, and social media management across various channels
Familiarity with tools such as Google Analytics, CRM platforms, Adobe Creative Cloud applications for content creation and design
Expertise in SEO techniques, to drive organic traffic
Ability to plan and execute marketing campaigns, including paid search and strategic content initiatives
Experience in event coordination, including trade shows and other promotional events
Familiarity with B2B marketing within technical or industrial sectors is preferred

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
August 14, 2025

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Marketing & Brand Lead