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Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. As a Marketing Associate on the Demand Generation team, you will operate at the intersection of marketing and sales. You will support Via’s growth by generating meaningful engagement with our top prospects and customers. You will work closely with the commercial teams to create account plans, then focus on account penetration: creating buying committee maps, doing research, and conducting targeted engagement (email, phone, LinkedIn, etc.) to articulate the value of Via’s market-leading transit solution and facilitate meetings. This role requires excellent reporting skills, strong writing and storytelling capabilities, and facility with tools to scale research and outreach. You will play a critical part in the pursuit of our mission to create equitable and affordable access to public transit in communities around the world.
Job Responsibility:
Generate engagement and foster relationships with key accounts through multi-channel outreach
Research accounts and individuals within those accounts
Become an expert on Via’s product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right time
Manage your own pipeline using our CRM tools and tech stack, with an eye towards prioritizing high value opportunities and improving processes for scalability
Meet and exceed monthly and quarterly goals by consistently staying on top and ahead of quotas and KPIs
Requirements:
Minimum of 0-3 years of experience
Background in ABM, B2B marketing, or as a BDR/SDR
Excellent written and verbal communicator
Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment
Hungry to learn
Organized and independent
Passionate and resilient
Analytical: able to track campaign-related data and use it to improve campaigns