Marketing Analytics Specialist Jobs

Robert Half

Location:
United States, Houston

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a detail-oriented and data-driven Marketing Analytics Specialist to join our marketing team. In this role, you will be responsible for designing, executing, and optimizing marketing performance analyses. Your work will help drive data-informed business decisions by measuring the effectiveness of marketing campaigns, identifying trends, and highlighting opportunities for growth.

Job Responsibility:

Collect and analyze data from various marketing touchpoints, including digital advertising, website traffic, email campaigns, social media, and CRM platforms
Interpret and report on key performance indicators (KPIs) to measure campaign effectiveness and ROI
Develop dashboards, visualization tools, and comprehensive reports to communicate insights and recommendations to marketing and leadership teams
Collaborate with the marketing team to refine customer segmentation using data-driven models
Identify and recommend opportunities for improving campaign strategies, workflows, or audience targeting
Monitor and report industry trends, benchmarking competitors’ performance
Ensure data accuracy and compliance with privacy laws and regulations, including GDPR and CCPA
Partner with cross-departmental teams to integrate marketing analytics into broader business strategies
Stay up-to-date on marketing technology tools, analytics platforms, and data acquisition methods

Requirements:

Bachelor’s degree in Marketing, Statistics, Data Analytics, Business, or a related field (Master’s degree preferred)
Proven experience (3+ years) in marketing analytics, business intelligence, or a similar field
Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
Experience with data visualization tools (Tableau, Power BI, etc.) and analytics software such as Excel, R, Python, or SQL
Strong understanding of marketing channels (SEO, SEM, social media, email, etc.) and how to measure their impact
Exceptional ability to interpret data into actionable insights and present findings to both technical and non-technical audiences
Strong attention to detail and problem-solving skills
Experience working in CRM platforms like Salesforce and marketing automation tools is a plus
Knowledge of A/B testing, predictive modeling, and attribution modeling preferred
Excellent communication and collaboration skills

Nice to have:

Experience working in CRM platforms like Salesforce and marketing automation tools
Knowledge of A/B testing, predictive modeling, and attribution modeling

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan
Free online training

Additional Information:

Job Posted:
August 30, 2025

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Marketing Analytics Specialist