Marketing Analytics Specialist

• Gather, organize, and analyze data from multiple internal and external sources, including website traffic, social media, digital advertisements, and campaign performance metrics
• Develop and track key performance indicators (KPIs) to assess the success of marketing strategies and identify areas for improvement
• Utilize tools like machine learning and statistical analysis to predict trends and target audiences with precision
• Create easy-to-digest dashboards or reports for marketing teams and stakeholders, ensuring actionable insights are communicated effectively
• Collaborate with cross-functional teams to suggest optimizations for campaigns, content, and budgets based on data insights
• Leverage software like Google Analytics, Tableau, and CRM platforms to enhance analysis and streamline workflows

• Bachelor’s degree in marketing, Business Analytics, Data Science, Statistics, or a related field
• 2–5 years of professional experience in marketing analytics, data analysis, or a similar role
• Strong knowledge of marketing performance metrics, customer journey analytics, and campaign attribution models
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Skilled in data visualization tools, including Tableau, Power BI, or Looker
• Advanced knowledge of Microsoft Excel and SQL for data analysis and reporting
• Familiarity with customer relationship management (CRM) platforms like Salesforce, HubSpot, or similar tool
• Experience with programming languages such as Python or R is a plus
• Strong analytical mindset with the ability to identify patterns, trends, and actionable insights from complex datasets
• Expertise in campaign performance measurement, ROI evaluation, and marketing attribution strategies
• Sharp problem-solving skills with the capability to translate business challenges into data-driven solutions

Experience with programming languages such as Python or R

• medical
• vision
• dental
• life and disability insurance
• eligibility to enroll in company 401(k) plan