Marketing Analyst, Robert Half

Marketing Analyst

Robert Half

Location:
United States, Raleigh

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a data-driven and detail-oriented Marketing Analyst to join our team. This role is responsible for analyzing marketing performance, identifying trends, and providing insights that guide strategic decisions. The ideal candidate is skilled in translating complex data into actionable recommendations that improve campaign performance, audience engagement, and overall ROI.

Job Responsibility:

Collect, analyze, and interpret data from multiple marketing channels (digital, email, social media, paid media, CRM, etc.)
Measure and report on campaign performance and key marketing metrics such as conversion rates, customer acquisition cost, and lifetime value
Provide insights and recommendations to optimize marketing strategies, targeting, and spend allocation
Develop dashboards and visual reports to communicate findings to marketing and leadership teams
Support A/B testing, audience segmentation, and market research initiatives
Collaborate with cross-functional teams including marketing, sales, and finance to align data insights with business objectives
Monitor market trends and competitive performance to identify opportunities for growth

Requirements:

Bachelor's degree in Marketing, Business, Statistics, Economics, or related field
2-5 years of experience in marketing analytics, data analysis, or business intelligence
Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or Looker
Strong understanding of digital marketing metrics and platforms (SEO, SEM, social, email)
Advanced Excel and data manipulation skills
Excellent analytical thinking, problem-solving, and communication skills

Nice to have:

Experience with marketing automation or CRM tools (e.g., HubSpot, Marketo, Salesforce)
Familiarity with attribution modeling and customer journey analysis
Background in campaign forecasting and budget optimization
Experience with SQL or Python

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan
Free online training

Additional Information:

Job Posted:
October 18, 2025

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