Manager, SEO Strategy

• Prepare and clearly present Technical and Content SEO, AIO / GEO, and other SEO-adjacent capabilities to internal and external clients
• Lead SEO strategy and roadmap development for mid-market and enterprise clients, ensuring all tactics ladder up to measurable business outcomes
• Translate technical and content data into actionable insights and clear strategic recommendations
• Drive innovation through adoption of AI-driven projects, such as AIO / GEO audits, AI Overview visibility analysis, semantic similarity analyses, passage-level optimization, and synthetic query testing
• Partner cross-functionally with Paid Media, Conversion Rate Optimization, Social, and Content teams to deliver integrated holistic search strategies
• Serve as the main day-to-day client contact, ensuring consistent communication, transparency, and trust
• Run weekly and bi-weekly meetings, owning agendas, recaps, and deliverables
• Present SEO strategies, performance reviews, and quarterly business reviews with confidence and clarity
• Proactively identify growth opportunities, pain points, and cross-channel synergies
• Plan and execute SEO initiatives, including: Technical site audits and implementation roadmaps, Keyword research and keyword mapping, On-page and content optimizations, Internal linking and schema strategies, AIO / GEO optimization and measurement, Website migration planning and QA
• Manage deliverables from inception to delivery, maintaining project plans and timelines with precision
• Oversee and mentor Associates and other Managers, ensuring deliverable quality and strategic alignment
• Develop and interpret dashboards and performance reports (GA4, Adobe, GSC, Looker Studio, etc.)
• Connect SEO KPIs to business results, creating narratives that drive decision-making
• Ensure all reporting includes actionable insights, trend analysis, and forward-looking recommendations
• Monitor algorithm updates, AI Search trends, industry news, and competitor activity to inform proactive strategy shifts
• Uphold high standards of quality, accuracy, and detail across every deliverable
• QA work from self and team members, ensuring readiness for client delivery
• Contribute to internal SEO thought leadership through pilots, frameworks, and POVs on the future of AI Search
• Stay informed about the latest developments in LLMs, search interfaces, and emerging SERP formats

• 4+ years of professional SEO experience (agency preferred)
• Proven track record managing client relationships and leading strategic SEO programs
• Strong understanding of technical SEO, content strategy, and analytics
• Intermediate to advanced knowledge of AI search / GEO and ability to improve and automate your workflows using AI platforms
• Proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Looker Studio, BigQuery, Scrunch, Profound, Otterly, and AirOps
• Excellent writing, communication, organization, and storytelling skills
• Ability to manage multiple accounts, deadlines, and priorities simultaneously

Demonstrate experience in App Store Optimization (ASO), Conversion Rate Optimization (CRO), eCommerce, and Local Search (desired)

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave