Manager - Product Marketing

• Drive the Interior Decorative Category performance and leverage business potential through projects, processes, deliver plans & implementations
• Responsible for growing the interior category and brand with support from the region, local sales, technical, supply chain, and customer network to achieve agreed category goals
• Generate marketing deliverables (insight, business case, key selling arguments, and communication package)
• Drive the Category innovation strategy by identifying consumer insights and preparing Innovation concepts in cooperation with the Innovation Manager
• Develop and maintain local interior assortment and identify market needs, closely coordinate with different functions to increase market shares and profitability
• Initiate and implement campaigns, launches, innovations, or similar based on market analysis, competitor monitoring, and customer insight within assigned areas of responsibility
• Ensure the necessary marketing vehicles (products, systems, and marketing material) are in place
• Responsible for new product launches and implementations by working closely with local and regional marketing teams in order to drive the success of new innovations
• Proactively tracking competition activities across various touch points and taking necessary actions
• Develop and implement proper pricing and product management strategies by analysing market information and working closely with the Sales team in order to increase sales and market share in the responsible geographical area
• Being able to match Jotun's product portfolio to our target markets, identifying the gaps, and deciding on corrective action or products needed, matching these needs with correct innovations
• Coordinate and assist in devising the strategies, AOP, budget etc. to achieve the segment’s objective and targets
• Manage the interior product content of the India website, Develop product level digital marketing communication and social media activation along with the communications team
• Work closely with the retail team to optimize distribution and execute campaigns that enhance secondary sales through painters, shop specialists, and homeowners
• Manage marketing activities to promote the interior range with external stakeholders namely, architects, developers, consultants & designers

12 years of experience