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Unilever is seeking a culturally fluent, creatively driven Manager of PR, Influencer & Digital Capabilities to lead earned storytelling, creator partnerships, and next-generation PR systems for Knorr. This role sits at the intersection of culture, creativity, and capability. It is an opportunity to shape how Knorr earns attention, relevance, and love — not just through great ideas, but through smarter systems that scale impact over time. In this critical hybrid (creative leader + system builder) role, you will shape how Knorr shows up in culture to drive relevant conversation and brand love through breakthrough earned moments, always-on influencer strategy, and scalable new models. The ideal candidate brings sharp creative instincts, strong operational rigor, and a builder’s mindset. The individual must be able to deliver culturally resonant PR and influencer work today while testing and scaling the digital capabilities that will define how the brand wins tomorrow. The role is an individual contributor, operating with significant autonomy and influence, and partnering closely with agency teams, cross-functional stakeholders, and leadership.
Job Responsibility:
Lead Knorr’s earned media strategy, driving cultural relevance, conversation, and impact through proactive storytelling and press engagement
Architect earned-first narratives and moments that elevate Knorr within food, lifestyle, culture, and broader consumer conversations
Build and maintain strong relationships with media and cultural voices that align with Knorr’s brand and ambition
Partner with agencies to deliver standout press moments, launches, and cultural activations that increase share of voice and buzz
Own local issues management for Knorr, managing crises directly with agency partners and ensuring timely, brand-appropriate response
Integrate influencer storytelling tightly with PR, earned moments, and social-first creative not as a bolt-on, but as a core amplifier
Establish and manage measurement and ROI frameworks for influencer activity, ensuring work drives meaningful brand and business outcomes
Explore and activate creator-led commerce opportunities in partnership with agencies and internal teams
Support end-to-end influencer strategy for Knorr including always-on presence and key tentpole moments
Act as a capability builder for Knorr — testing, learning, and scaling new models across PR and content strategy
Lead experimentation across: AI-enabled content and workflows
Creator commerce and monetization models
Content supply chain optimization
Emerging platforms and formats
Develop playbooks, frameworks, and best practices that can be consistently applied to improve speed, quality, and impact
Bring a systems mindset to earned and influencer work — improving how ideas move from concept to cultural moment
Collaborate with global team on Digital capabilities and new model role out developments and deployment
Lead and inspire PR and influencer agencies, setting clear expectations, holding accountability, and pushing for creative and strategic excellence
Partner closely with brand, media, insights, and demand creation teams to ensure earned and influencer efforts are fully integrated into broader plans
Serve as a strong thought partner internally — bringing cultural intelligence, creative POV, and performance rigor to the table
Requirements:
Bachelor's degree (Preference in Marketing or similar)
6+ years of experience across PR (Influencer marketing a plus)
Proven ability to deliver culturally resonant PR work that drives impact
Strong understanding of the evolving media landscape, creator economy, and social-first storytelling
Demonstrated experience owning measurement, ROI, and performance frameworks
Interested in learning and leading the evolving AI landscape
Experience managing agencies with clarity, confidence, and accountability
Comfortable operating as a senior individual contributor with influence across teams
Curious, builder-minded, and energized by testing what’s next