Manager, Demand Generation, UpGuard

UpGuard

Location:
United States

Category:
-

Contract Type:
Employment contract

Salary:

90000.00 - 120000.00 USD / Year

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Job Description:

The role involves executing strategic, high-impact campaigns that drive engagement and pipeline across key segments, regions, and go-to-market motions. The candidate will collaborate with Product Marketing, Marketing Operations, Sales, Business Development, and RevOps to orchestrate demand programs that convert and scale.

Job Responsibility:

Build and Scale Integrated Campaigns: Own the execution and performance of integrated, multi-channel campaigns across digital, email, phone, paid, in-product experiences, and field channels
Embed ABM Across Segments: Apply an account-based lens to campaign planning, whether 1:1, 1:few, or 1:many
Harness AI and Workflow Automation: Use large language models to streamline content creation and platforms like n8n to automate workflows and campaign triggers
Align Globally, Execute Locally: Adapt campaign tactics based on regional buyer behavior and channel performance
Optimize Campaign Performance: Monitor and analyze key funnel metrics to assess campaign impact
Enable Sales Collaboration: Collaborate closely with Business Development and Sales to deliver timely lead insights, relevant campaign content, and coordinated follow-up plays.

Requirements:

A minimum of 2 years in B2B SaaS marketing
Strong analytical skills and a data-driven mindset, with an understanding of funnel metrics and campaign analytics to inform decisions, optimize performance, and align to business goals
Hands-on experience with AI-powered content tools, such as Gemini and Unify GTM
A roll-up-your-sleeves attitude, comfort with ambiguity, and a drive to move quickly and effectively in a dynamic startup environment
Interest in cybersecurity or a demonstrated ability to ramp quickly in a technical domain.

Nice to have:

Familiarity with LLM-assisted content workflows and marketing automation tools such as n8n, Zapier, or similar orchestration platforms
Experience designing and running demand generation campaigns in both product-led and sales-led growth environments, with a nuanced understanding of how messaging, channels, and KPIs shift across each
Proven success operating in fast-paced startup environments, with the agility to launch quickly, respond to market signals in real time, and pivot campaign strategies when needed
Strong cross-functional influence, particularly in aligning marketing with Sales, Business Development, Product Marketing, and RevOps to accelerate pipeline velocity and improve conversion.

What we offer:

Monthly Lifestyle subsidy
WFH set-up allowance
Generous Compensation: The base salary for this role is between $90,000 and $120,000
$1,500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment
Top-spec hardware: All team members will be provided with top-spec laptops for their roles.

Additional Information:

Job Posted:
July 31, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Manager, Demand Generation