Manager - Social Media, CleverTap

CleverTap

Location:
India, Mumbai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re seeking a self-driven, data-focused Social Media & Community Engagement Manager to lead and grow CleverTap’s B2B social presence starting with LinkedIn. This role calls for expertise in building brand influence, growing audiences, and turning content into measurable business impact.

Job Responsibility:

Own and execute CleverTap’s social media strategy with a primary focus on LinkedIn, including leadership profiles
Plan and optimize campaigns to maintain a consistent brand voice and drive engagement
Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups
Create and collaborate on high-impact B2B content with writers, designers, and agencies
Write and refine social copy, visuals, and video content for brand alignment and platform fit
Lead influencer and thought leader partnerships to amplify reach and credibility
Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions
Test CTAs, formats, and content types to maximize performance
track and report key outcomes
Work cross-functionally to align social efforts with larger marketing campaigns and product launches
Stay current on trends, platform updates, and industry news to keep content relevant and engaging
Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively
Set KPIs, analyze performance, and optimize based on data insights
Use analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually
Expand to secondary channels like YouTube and Reddit once LinkedIn success is established

Requirements:

6–8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Excellent written and verbal communication skills in English
Proven ability to manage social platforms and drive organic follower growth
Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager
Skilled in building and engaging active online communities
Results-driven with experience generating demo requests or pipeline via social
Creative thinker with a strong eye for compelling content
Analytical and metrics-focused—well-versed in CTR, engagement, conversions, and follower growth
Highly organised, with strong project management and collaboration skills
Team player who embraces feedback and values diverse perspectives

Nice to have:

Experience in high-growth startups or managing global social media presence
Knowledge of digital marketing channels including paid social, SEO, email, and event marketing
Exposure to influencer programs or brand ambassador initiatives
Familiarity with secondary platforms like YouTube and Reddit
MBA or advanced degree in Marketing or Communications

What we offer:

Be part of a company that values impact and results
Ownership of high-visibility social media channels
Shape CleverTap’s brand voice and social presence
Cross-functional collaboration with content, growth, and leadership teams

Additional Information:

Job Posted:
April 27, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Manager - Social Media