Loyalty Communication Manager

• Act as the primary point of contact for the SMS channel
• manage the SMS campaign cycle from end-to-end
• establish SMS standard operating procedures
• work with the loyalty team to develop omnichannel campaigns
• collaborate with internal teams to manage the full end-to-end campaign process
• manage changes in project scope, schedule, and costs
• partner with internal team members to oversee the execution of omnichannel loyalty campaigns
• manage the implementation of new SMS keywords
• define the vision and strategy for the SMS channel
• partner with the Product team to evolve SMS capabilities
• help maintain the loyalty campaign calendar
• leverage A/B testing to continually optimize results
• derive insights from dashboards
• monitor and share industry trends and best practices
• ad-hoc problem solving and day-to-day tasks as needed to support the needs of the team

• Bachelor’s degree in Marketing, Business, or related field preferred
• 3-5 years of experience in overseeing omnichannel campaigns is required
• experience working with loyalty programs is strongly preferred
• strong knowledge of TCPA Guidelines and Regulations, mobile marketing/SMS marketing trends, and the technicalities of SMS marketing
• ability to monitor the loyalty campaign calendar & SMS schedule, maintain the SMS budget, track volume and cost projections, and report back to the business
• experience with audience segmentation/lifecycle management
• experience with acquisition/conversion is preferred
• strong project management, organizational, and coordination skills to deliver effective campaigns to target audiences
• ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment
• experience in managing complex projects
• strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly
• advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
• must be able to perform the essential duties and responsibilities as described above
• must be able to follow state, federal and company guidelines
• must be able to always maintain a positive team attitude and professional demeanor

Experience with acquisition/conversion is preferred

• Competitive Salary
• complete benefits packages (medical, dental, 401k, employee stock plan, etc.)
• People Perks which allows for great discounts on food and fuel
• Vacation / PTO time
• work in a collaborative, dynamic and high performing team
• work for a leading, innovative, and growing company in convenience stores operations
• Fortune 500 company and a 2-time Gallup Exceptional Workplace Award Winner
• tuition reimbursement of $5,000 per year
• learning opportunities to develop new skills and to evolve professionally in a fast-growing company