Lifecycle Marketing Manager

• Own the full lifecycle strategy across onboarding, activation, engagement, and retention
• Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
• Develop CRM roadmaps aligned with business goals and growth priorities
• Oversee campaign development from concept through launch, analysis, and optimization
• Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
• Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
• Utilize AI-driven workflows and automation to optimize content, timing, and delivery
• Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
• Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
• Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages
• Translate data into actionable insights that inform strategy and guide prioritization
• Document learnings and develop scalable playbooks to elevate performance and alignment across teams
• Partner with Product, Marketing, Engineering, MarTech, and Data Science teams to enhance lifecycle infrastructure
• Collaborate with Design and Operations teams to launch campaigns with precision, quality, and speed

• 5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
• Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
• Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
• Strong analytical skills with the ability to interpret funnel metrics and campaign data
• Experience in A/B testing, experimentation frameworks, and campaign optimization
• Familiarity with AI-driven personalization and predictive modeling preferred
• Strong collaboration skills and the ability to work cross-functionally
• Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
• Thrives in 0?1 environments, building and scaling new programs quickly
• Bachelor’s degree required
• advanced degree a plus

• Experience with Tableau, Mixpanel, or Looker a plus
• Familiarity with AI-driven personalization and predictive modeling
• Advanced degree a plus

Full benefits + equity