Lead Generation Specialist, CVS Health

CVS Health

Location:
United States, Norristown

Category:
Sales

Contract Type:
Not provided

Salary:

18.50 - 38.82 USD / Hour

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Job Description:

The Lead Generation Specialist is responsible for developing relationships with members of the community and scheduling interested and eligible prospects for first appointments (“a Welcome Visit”), through hosting and attending various types of events. At these events, Lead Generation Specialists will engage Medicare-eligible seniors in the community with the ultimate goal of having those individuals become patients of Oak Street Health, if they’re interested. Lead Generation Specialists will work very closely with their Outreach Director/Outreach Manager, Community Relationship Analyst and Outreach Executive(s) to help drive new patient growth locally in their assigned territory. On a daily basis, Lead Generation Specialists will be the ‘face of OSH’ in their assigned territory and drive valuable local growth for OSH centers.

Job Responsibility:

New Prospective Patient Engagement & Scheduling
On a daily basis, generate high-quality leads (prospective patients interested in learning more about OSH and/or becoming OSH patients) by effectively engaging Medicare-eligible seniors through event execution at multiple locations (both in-center and throughout the community)
Schedule first appointments with interested and eligible prospects in-the-moment
Maintain knowledge of internal sales systems (i.e., Salesforce) and organizational goals by attending scheduled meetings to learn about new updates on services, workstreams, and initiatives
Collaborating with your Community Relationship Analyst (CRA), Outreach Executive (OE), and your Outreach Manager/Outreach Director to drive lead generation with local community members
Collaborate with OSH central growth and call center teams, as needed
Relationship Development
Develop strong relationships with prospects across the assigned territory
Capture and record customer information and sales activity into customer relationship management (CRM) system and other business systems
Act as point of contact for central call center team if there are any questions about the prospective OSH patient
Resolve any concerns & complaints new prospects may have about Oak Street Health by working with the prospect to understand the concern or direct them to another Oak Street employee
Other duties as assigned

Requirements:

Ability to quickly connect with and influence the right people - enjoy talking and listening to community members’ healthcare experiences (past and desired)
Comfort with personal sales goals and results tracking
Team player and contributor to the overall effectiveness of the team
Inclination to work in a results oriented role
Comfortable with navigating external barriers to create a positive experience
Basic computer skills, including: Clear electronic communication management (e.g., email) and documentation of prospect interactions
Experience managing through a CRM system, ideally Salesforce, a plus
Sales and/or healthcare experience a plus
Access to reliable transportation to travel between events
Ability to lift 25-45 lbs for event set-up
Ability to occasionally work outside of standard business hours (e.g., past 5 pm or on weekends), if needed
Fluency in Spanish, Polish, Russian, or other languages spoken by people in the communities we serve (where necessary)
US work authorization

Nice to have:

Fluency in Spanish, Polish, Russian, or other languages spoken by people in the communities we serve (where necessary)
Sales and/or healthcare experience a plus

What we offer:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

Additional Information:

Job Posted:
July 29, 2025

Expiration:
January 08, 2026

Employment Type:

Fulltime

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Lead Generation Specialist