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Head of Marketing

userlane.com Logo

Userlane GmbH

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Location:
Germany, Munich

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Userlane helps organizations stop wasting money on software training that doesn't work. Our technology shows large enterprises where applications drain training and support resources, then delivers AI assistance that reduces costs and helps people get work done. The role: Own marketing strategy and execution for the company. Build pipeline through field events, partners, and campaigns that drive measurable results. You'll shape how we position ourselves in the market and work directly with the leadership team to scale what works. You'll lead a small team plus freelancers, agencies, and AI agents to deliver outcomes that matter.

Job Responsibility:

  • Build the annual marketing plan and quarterly execution roadmap
  • Run field events that generate qualified pipeline
  • Write positioning that makes our value clear to buyers
  • Own the metrics: pipeline, conversion, revenue impact
  • Partner with Sales to understand what closes deals and what doesn't
  • Work with Product to launch features that customers actually want
  • Build customer stories and case studies that help prospects make decisions
  • Manage a team of 2-3 people plus external resources and AI tools
  • Test campaigns and scale what works
  • Own marketing for the company
  • Shape go-to-market strategy with the CRO, then execute it
  • Build from the ground up with proven patterns to guide you

Requirements:

  • 7+ years in B2B software marketing with proven results
  • You've built campaigns that generated measurable pipeline
  • You've run field events that drove revenue
  • You write clear, simple copy that buyers understand
  • You know how to work with and enable Sales
  • You use AI tools to work faster and smarter
  • You've managed small teams and external resources
  • You've built programs yourself, not just managed them
What we offer:
  • Team & Culture: A high-performance culture with world-class leadership and a fun, engaged, motivated, and diverse team with people from over 20 countries
  • Market: Userlane is among the global leaders in the young and rapidly growing Digital Adoption industry
  • Growth: We take you and your development seriously. Take over responsibility from day one and have a real impact. In addition, we offer regular in-house training on diverse topics
  • Benefits: We offer benefits related to Savings and Security, Health and well-being, and Lifestyle and Leisure

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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