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Head of Digital Experience and Content

https://www.circlek.com Logo

Circle K

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Location:
United States of America, Charlotte

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Category:
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Contract Type:
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Salary:

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Job Description:

The Head of Digital Experience and Content is a leadership role responsible for driving innovation and excellence in the digital customer journey for the Circle K brand. This role oversees the development and execution of strategies to enhance digital touchpoints, including websites, mobile apps, and content platforms. The Head Of will focus on creating a seamless, engaging, and personalized digital experience that drives customer loyalty, brand differentiation, and revenue growth.

Job Responsibility:

  • Develop and lead the strategy for digital customer experiences, ensuring alignment with overall business objectives
  • Oversee the design and functionality of digital platforms, including websites, apps, kiosks, and other customer-facing technologies
  • Continuously optimize the customer journey through user-centered design, personalization, and data-driven enhancements
  • Define and execute a cohesive content strategy to engage customers across digital channels
  • Ensure content aligns with brand values and effectively communicates product offerings, promotions, and value propositions
  • Drive digital innovation by integrating emerging technologies, such as AI, machine learning, and automation, to improve customer experiences
  • Partner with IT and product teams to implement and enhance digital tools and systems
  • Leverage trends in retail and consumer behavior to stay ahead of industry developments
  • Use data insights to deliver personalized offers, promotions, and recommendations through digital platforms
  • Collaborate with marketing and operations teams to align digital efforts with broader campaigns and in-store experiences
  • Establish key performance indicators (KPIs) to measure the success of digital experience initiatives
  • Use analytics to identify opportunities for improvement, optimize conversion rates, and enhance engagement
  • Present insights and recommendations to executive leadership to inform strategic decision-making
  • Build and lead a high-performing team focused on digital content and merchandising excellence
  • Foster collaboration across departments, including marketing, merchandising, and operations, to align goals and priorities
  • Provide mentorship and professional development opportunities for team members
  • Collaborate with executive leadership to align digital and merchandising strategies with broader business objectives
  • Maintain relationships with vendors, suppliers, and partners to optimize product offerings and content opportunities

Requirements:

  • Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)
  • 10+ years of experience in digital content, merchandising, or related roles, with at least 5 years in a senior leadership position
  • Proven track record of driving digital transformation and achieving revenue growth
  • Strong understanding of the convenience store sector and consumer behavior
  • Expertise in e-commerce, mobile platforms, and digital marketing
  • Exceptional analytical, strategic planning, and problem-solving skills
  • Excellent leadership and communication abilities, with experience managing cross-functional teams

Additional Information:

Job Posted:
May 07, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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