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Head Coach

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Sports Direct

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Location:
United Kingdom , Sunderland

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Category:
Health and Beauty

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

As a Head Coach, you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands-on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring that Everlast Gyms delivers the very best fitness experience.

Job Responsibility:

  • Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working
  • Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high-quality
  • Driving engagement in national initiatives like #WorkoutWednesday, in-gym challenges, and events
  • Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence
  • Owning REDEFINE: driving sales, cohort participation, and member results
  • Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow
  • Managing group training timetables and monitoring performance against company KPIs
  • Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend
  • Delivering on-shift classes and personal training sessions to company standards
  • Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations

Requirements:

  • Level 3 Personal Trainer qualified and a CIMSPA Practitioner
  • Skilled and experienced in delivering personal training and a variety of group training modalities
  • Strong leadership qualities with the ability to coach, motivate, and inspire a team
  • Up-to-date with industry trends and fitness innovations
  • Adaptable communicator with excellent interpersonal skills
  • Solutions-driven, ambitious, and always looking to develop yourself and others
  • Flexible to work evenings, weekends, and Bank Holidays to support business needs
What we offer:
  • Competitive salary plus earning potential through personal training and product sales
  • Ongoing training and development to grow your skills and qualifications
  • Opportunity to lead fitness innovation in a fast-growing, fearless brand
  • Group-wide discounts across Frasers Group brands
  • Discounted gym membership

Additional Information:

Job Posted:
January 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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