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Group Directors are pivotal in the organization as the most senior leaders for paid search activation strategy. They deeply understand how it weaves within the integrated media ecosystem and are responsible for driving technical expertise and delivery excellence across all search channels. They successfully oversee a team of highly specialized paid search experts that operate towards DMUS standards and are committed to supporting career growth plans and ensuring the satisfaction of all team members.
Job Responsibility:
Work on new processes and initiatives that can be put forward within the org to meet group-wide goals
Proactively developing team staffing and growth plans
Oversee paid search activation teams to ensure all accounts successfully surpass goals
Manages Directors, mentoring them into influential leaders
Ensure all tracks within their org have both a high client retention and employee retention rate
Actively involved in the pitch process for new business opportunities
Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs
Support client partners in managing client relationships as related to paid search strategy
Ensures effective collaboration of paid search strategy and implementation
Manage recruiting & interview process
Point of escalation for all activation team members within their track
Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation
Requirements:
A minimum of 8 years’ paid search experience (spanning all core Ads & Facebook products)
A minimum 3 years of experience in a client-facing marketing role
Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
A deep understanding of Ads/Facebook Ads Manager and be skilled at effectively communicating paid search & social goals, targets, and tactics to clients
The ability to audit an account and present actionable insights to a client
The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
To hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements
Nice to have:
The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
Successful track record of crafting and participating in sales pitches and audits
Proven prior work experience managing a P&L and hitting margin targets