Google SEA & Performance Analyst

• Own Google Ads from end to end, including budget allocation, keyword research, account structure, ad messaging, and bidding strategies
• Continuously optimize ad relevance, quality scores, and conversion performance through keyword refinement, messaging improvements, and structural optimization
• Collaborate closely with marketing and content teams to improve landing pages and conversion paths, ensuring alignment between ads and on-site experience
• Manage budgets with a strong focus on ROI, efficiency, and scalable growth
• Analyze paid campaign performance across channels (Google Ads, Meta, and others) to identify what drives results — and what doesn’t
• Monitor and interpret key funnel and quality metrics such as Leads, MQLs, SQLs, CMPQLs, conversion rates, cost per lead, and junk rates
• Support experimentation by identifying opportunities for testing, scaling, or stopping campaigns based on data
• Work closely with internal stakeholders to ensure insights are translated into concrete optimizations and decisions
• Turn complex performance data into clear, actionable insights and recommendations
• Contribute to performance dashboards and reporting that support transparency and learning across the team
• Help build a culture of measurement, accountability, and continuous improvement within marketing
• Collaborate with other data- and performance-focused profiles to align methodologies and insights

• Proven experience managing Google Ads at scale, with clear ownership of performance and budgets
• Strong analytical background with hands-on experience in campaign performance analysis and funnel metrics
• Comfortable working with complex datasets and performance indicators to assess campaign quality and impact
• Naturally data-driven: you rely on numbers and evidence to guide decisions, not gut feeling
• Able to combine hands-on execution with structured analysis and critical thinking
• Experience working in a B2B SaaS or performance-driven digital environment is a strong plus
• Clear communicator who can explain insights to non-technical stakeholders
• Fluent in English

Additional European languages are a plus

• Career growth opportunities and internal mobility
• Modern offices in 11 European locations
• Fun team events & continuous learning
• Competitive salary with bonus system
• Hybrid working policy