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WeWork is seeking a seasoned and dynamic Creative Director to lead our global design and creative efforts. Reporting directly to the Chief Marketing and Communications Officer, this role will be instrumental in shaping and evolving WeWork's brand expression across all B2B and B2C touch points.
Job Responsibility:
Lead and manage a global team of diverse creative talent, including graphic designers, copywriters, art directors, and video producers
Develop, evolve, and rigorously enforce global brand guidelines
Concept and create original, inspiring content that effectively communicates WeWork's vision and narrative across various mediums and global markets
Continuously evolve and push our design systems and visual identity
Articulate the rationale behind design decisions and exhibit strong managerial skills
Collaborate closely with the Chief Marketing and Communications Officer (CMO)
Ensure all creative work reflects a deep understanding of the business, aligning with company goals and marketing strategy
Provide hands-on feedback, mentorship, and guidance to the creative team
Foster a culture of accountability, innovation, and resourcefulness within the team
Build and nurture relationships, manage and mentor creatives
Collaborate closely with internal stakeholders, including Brand Strategy, Performance Marketing, Sales, and Social Media teams
Oversee the translation of high-level concepts into actionable creative work
Clearly articulate creative ideas and strategies to the global creative team and other internal stakeholders
Work at both a strategic and execution level within a matrixed organization
Create a performance-minded mindset for the Creative team to optimize performance with constant testing and adjustments
Stay abreast of industry trends, emerging technologies, and competitive landscapes, including advancements in AI
Manage and optimize creative workflows and processes, leveraging AI-powered tools and methodologies
Be a thought leader on marketing techniques, trends, and best practices.
Requirements:
Bachelor's degree (BA/BS) in a related field
12-15+ years of progressive experience in art direction and design
Proven track record of leading and inspiring global creative teams in both B2B and B2C environments
Demonstrated experience in professional services, particularly within real estate or financial services
Deep understanding of global brand development and integrated marketing campaigns
Strong emphasis on performance marketing and optimizing creative strategies for significant acquisition and retention on a global scale
Exceptional creative instincts and a comprehensive understanding of design principles, photography, compelling copy, and impactful video production
Strong leadership and people management skills
Excellent time management skills and the ability to strategically manage multiple complex, high-stakes projects simultaneously under pressure
Proven ability to forge strong, collaborative relationships with senior leadership and cross-functional partners
A proactive approach to staying abreast of industry trends, emerging technologies (including AI), and competitive landscapes
Ability to integrate new methodologies to maintain a competitive edge and optimize creative workflows
Readily adapts to evolving market demands and organizational priorities
Please include a digital portfolio of your creative design work.
What we offer:
20 days of PTO
Approximately 10 paid holidays
80 hours of paid sick leave
16 weeks paid parental leave
Competitive healthcare benefits
401K plan
Life & AD&D insurance
Eligibility to participate in an incentive plan specific to their role.