CrawlJobs Logo

Freelance Digital & Content Strategist

hogarth.com Logo

Hogarth

Location Icon

Location:
Singapore

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We are seeking a highly motivated and results-oriented Digital & Content Strategist to develop and execute compelling integrated campaigns and content strategies for an enterprise client. This role is crucial in driving engagement, lead generation, and brand awareness, particularly on LinkedIn and through a monthly newsletter. The ideal candidate will align content with client’s business priorities, sustainability initiatives, and the specific needs of enterprise-level clients, particularly within the B2B tech space. This role requires a strong understanding of the digital landscape, excellent research skills (including the ability to quickly grasp complex technical information), and the ability to translate that information into engaging and impactful content across the entire marketing funnel (TOF, MOF, BOF).

Job Responsibility:

  • Develop comprehensive campaign and communication strategies, including integrated campaigns and email-only campaigns, tailored to target audiences across the entire marketing funnel (TOF, MOF, BOF)
  • Understand the target audience (CISOs, Infosec professionals, network security, IT managers in global and local markets), the sales process, and the technology being marketed to develop effective strategies
  • Develop a deep understanding of client’s products and services through independent research
  • Lead the development of creative briefs for campaign assets, ensuring alignment with strategic objectives and target audience insights
  • Develop and deliver monthly digital performance reports, analysing key metrics for LinkedIn posts
  • Identify top and lowest performing posts, highlighting trends and providing actionable insights for optimisation
  • Monitor and report on relevant industry trends on LinkedIn, identifying opportunities for client to leverage
  • Develop a monthly content calendar for LinkedIn, incorporating client’s business priorities and new asset releases
  • Propose 15-20 detailed post outlines per month, including compelling titles, engaging content, recommended post formats (e.g., text, image, video), and relevant asset references
  • Ensure all content aligns with client’s brand voice and strategic objectives
  • Conduct thorough research to identify relevant and engaging topics for the monthly newsletter, specifically targeting CISOs, Infosec professionals, network security, and IT managers
  • Propose 3-4 newsletter topics each month, based on research and alignment with client’s strategic goals
  • Suggest 3 topics for the sustainability newsletter each month
  • Develop detailed topic outlines for selected newsletter topics, providing a clear direction for content creation
  • Conduct ongoing research to identify relevant sustainability topics for the client, aligning with their corporate social responsibility initiatives
  • Integrate sustainability messaging into LinkedIn posts and newsletter content where appropriate
  • Work closely with the team to understand their business priorities, asset releases, and feedback on content proposals
  • Effectively communicate content strategies and performance insights to stakeholders
  • Maintain a strong understanding of client’s brand guidelines and ensure all content adheres to these guidelines

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • Proven experience (5 to 10 years) in digital marketing, content strategy, or social media management and campaign management, specifically within a B2B tech environment for enterprise companies
  • Strong understanding of LinkedIn marketing best practices and analytics
  • Excellent research, writing, and editing skills
  • Ability to translate complex technical information into clear, concise, and engaging content for a technical audience
  • Strong analytical skills and the ability to interpret data to inform content strategy
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • A passion for sustainability and an understanding of relevant trends and issues
  • Experience working with enterprise-level clients
  • Based in Singapore (SG) and available for occasional face-to-face meetings
  • Demonstrated interest and curiosity in technology

Nice to have:

  • Experience in specific verticals such as manufacturing, healthcare, etc.
  • Product Marketing experience

Additional Information:

Job Posted:
December 09, 2025

Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Freelance Digital & Content Strategist

Content Assistant Director

Reporting to the Director of Content within University Marketing & Communication...
Location
Location
United States of America , Rochester
Salary
Salary:
77216.00 - 115824.00 USD / Year
urmc.rochester.edu Logo
University of Rochester
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Communications, Journalism, or related field required
  • 7 years of relevant experience required
  • Experience working in higher education preferred
  • or equivalent combination of education and experience required
  • High proficiency with industry-standard tools and practices for digital content strategy and marketing (e.g., content management system(s), Google Analytics, Google Tag Manager, SEMrush, Adobe Creative Cloud, file sharing and storage services) required
  • Solid understanding of digital ecosystems and brand communications for complex organizations required
  • Excellent verbal, written, and presentation communication skills, including demonstrated ability to clearly articulate ideas and present work both internally and to clients required
  • Deep understanding of taxonomies, information architectures, SEO, usability, accessibility, and web standards preferred
  • Proficiency in writing, editing, publishing, and distributing digital content based on target audiences required
  • Keen editorial sensibility and judgment required
Job Responsibility
Job Responsibility
  • Leads the content strategy and editorial direction for flagship University digital channels, including the News Center and top-tier web destinations
  • Establishes content priorities, editorial calendars, messaging pillars, and content experiences aligned with audience research
  • Ensures content meets the highest standards for accuracy, accessibility, brand voice, and SEO
  • Identifies and evaluates narratives and innovative storytelling opportunities
  • Plans, writes, and edits highly engaging, user-centered, digital-first content for the flagship channels
  • Leads and manages the integrated digital presence for University news across multiple content management systems and platforms
  • Edits text, photos, videos, social media posts, and other materials for brand alignment, readability, digital accessibility, accuracy, grammar and spelling, tone, and search/generative engine optimization (SEO/GEO)
  • Uses digital project management applications, content management systems, and imaging/design applications to manage, produce, optimize, publish, and syndicate content
  • Advises and influences leadership, partners, stakeholders, and colleagues
  • Leads, develops, and implements the digital content strategy for the News Center
  • Fulltime
Read More
Arrow Right

Freelance Senior Content Strategist

At AKQA we believe in the imaginative application of art and science to create b...
Location
Location
United States , Washington DC
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working in content strategy, digital strategy or digital content creation, and a list of projects you can share that show your thoughtfulness and approach
  • Strong writing and editing skills. A love of writing outside of work is always appreciated
  • Comfortable with the unknown, in fact, it sparks your curiosity
  • Enjoy applying structure and rigor to disorganized information to find new insights and clarity
  • Deep consumer empathy and experience working in human-centered design environments
  • High level of attention to detail
  • At least 4 years working in content strategy for digital experiences or ecosystems
Job Responsibility
Job Responsibility
  • Lead strategic content thinking across digital products and services, integrating messaging, information architecture, and content design to shape cohesive end-to-end experiences
  • Translate complex research, business objectives, and user needs into clear strategic narratives and executive-level presentations that drive stakeholder alignment and client buy-in
  • Develop strong points of view grounded in qualitative and quantitative insights, synthesizing data into actionable frameworks, experience principles, and scalable content approaches
  • Partner cross-functionally with UX, design, copy, technology, and client teams to bring strategies to life, fostering collaborative energy and shared ownership across disciplines
  • Apply voice, tone, and experience guidelines while contributing to interface content, messaging systems, and long-form storytelling as needed
  • Champion clarity, storytelling rigor, and strategic excellence through thoughtful communication, facilitation, and leadership within internal teams and client engagements
  • Fulltime
Read More
Arrow Right

Freelance Senior Content Strategist

At AKQA we believe in the imaginative application of art and science to create b...
Location
Location
United States , Washington DC
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working in content strategy, digital strategy or digital content creation, and a list of projects you can share that show your thoughtfulness and approach
  • Strong writing and editing skills
  • Comfortable with the unknown
  • Enjoy applying structure and rigor to disorganized information to find new insights and clarity
  • Deep consumer empathy and experience working in human-centered design environments
  • High level of attention to detail
  • At least 4 years working in content strategy for digital experiences or ecosystems
Job Responsibility
Job Responsibility
  • Lead strategic content thinking across digital products and services, integrating messaging, information architecture, and content design to shape cohesive end-to-end experiences
  • Translate complex research, business objectives, and user needs into clear strategic narratives and executive-level presentations that drive stakeholder alignment and client buy-in
  • Develop strong points of view grounded in qualitative and quantitative insights, synthesizing data into actionable frameworks, experience principles, and scalable content approaches
  • Partner cross-functionally with UX, design, copy, technology, and client teams to bring strategies to life, fostering collaborative energy and shared ownership across disciplines
  • Apply voice, tone, and experience guidelines while contributing to interface content, messaging systems, and long-form storytelling as needed
  • Champion clarity, storytelling rigor, and strategic excellence through thoughtful communication, facilitation, and leadership within internal teams and client engagements
  • Fulltime
Read More
Arrow Right

Freelance Senior Content Strategist

At AKQA we believe in the imaginative application of art and science to create b...
Location
Location
United States , Washington DC
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working in content strategy, digital strategy or digital content creation, and a list of projects you can share that show your thoughtfulness and approach
  • Strong writing and editing skills
  • Comfortable with the unknown, in fact, it sparks your curiosity
  • Enjoy applying structure and rigor to disorganized information to find new insights and clarity
  • Deep consumer empathy and experience working in human-centered design environments
  • High level of attention to detail
  • At least 4 years working in content strategy for digital experiences or ecosystems
Job Responsibility
Job Responsibility
  • Lead strategic content thinking across digital products and services, integrating messaging, information architecture, and content design to shape cohesive end-to-end experiences
  • Translate complex research, business objectives, and user needs into clear strategic narratives and executive-level presentations that drive stakeholder alignment and client buy-in
  • Develop strong points of view grounded in qualitative and quantitative insights, synthesizing data into actionable frameworks, experience principles, and scalable content approaches
  • Partner cross-functionally with UX, design, copy, technology, and client teams to bring strategies to life, fostering collaborative energy and shared ownership across disciplines
  • Apply voice, tone, and experience guidelines while contributing to interface content, messaging systems, and long-form storytelling as needed
  • Champion clarity, storytelling rigor, and strategic excellence through thoughtful communication, facilitation, and leadership within internal teams and client engagements
  • Fulltime
Read More
Arrow Right

Freelance Senior Content Strategist

At AKQA we believe in the imaginative application of art and science to create b...
Location
Location
United States , Washington DC
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working in content strategy, digital strategy or digital content creation, and a list of projects you can share that show your thoughtfulness and approach
  • Strong writing and editing skills
  • Comfortable with the unknown
  • Enjoy applying structure and rigor to disorganized information to find new insights and clarity
  • Deep consumer empathy and experience working in human-centered design environments
  • High level of attention to detail
  • At least 4 years working in content strategy for digital experiences or ecosystems
Job Responsibility
Job Responsibility
  • Lead strategic content thinking across digital products and services, integrating messaging, information architecture, and content design to shape cohesive end-to-end experiences
  • Translate complex research, business objectives, and user needs into clear strategic narratives and executive-level presentations that drive stakeholder alignment and client buy-in
  • Develop strong points of view grounded in qualitative and quantitative insights, synthesizing data into actionable frameworks, experience principles, and scalable content approaches
  • Partner cross-functionally with UX, design, copy, technology, and client teams to bring strategies to life, fostering collaborative energy and shared ownership across disciplines
  • Apply voice, tone, and experience guidelines while contributing to interface content, messaging systems, and long-form storytelling as needed
  • Champion clarity, storytelling rigor, and strategic excellence through thoughtful communication, facilitation, and leadership within internal teams and client engagements
  • Fulltime
Read More
Arrow Right

Freelance Senior Content Strategist

At AKQA we believe in the imaginative application of art and science to create b...
Location
Location
United States , Washington DC
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working in content strategy, digital strategy or digital content creation, and a list of projects you can share that show your thoughtfulness and approach
  • Strong writing and editing skills
  • Comfortable with the unknown
  • Enjoy applying structure and rigor to disorganized information to find new insights and clarity
  • Deep consumer empathy and experience working in human-centered design environments
  • High level of attention to detail
  • At least 4 years working in content strategy for digital experiences or ecosystems
Job Responsibility
Job Responsibility
  • Lead strategic content thinking across digital products and services, integrating messaging, information architecture, and content design to shape cohesive end-to-end experiences
  • Translate complex research, business objectives, and user needs into clear strategic narratives and executive-level presentations that drive stakeholder alignment and client buy-in
  • Develop strong points of view grounded in qualitative and quantitative insights, synthesizing data into actionable frameworks, experience principles, and scalable content approaches
  • Partner cross-functionally with UX, design, copy, technology, and client teams to bring strategies to life, fostering collaborative energy and shared ownership across disciplines
  • Apply voice, tone, and experience guidelines while contributing to interface content, messaging systems, and long-form storytelling as needed
  • Champion clarity, storytelling rigor, and strategic excellence through thoughtful communication, facilitation, and leadership within internal teams and client engagements
  • Fulltime
Read More
Arrow Right

Freelance Senior Content Strategist

Content strategists at AKQA are curious thinkers who want to investigate, unders...
Location
Location
United States , Washington DC
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working in content strategy, digital strategy or digital content creation
  • Strong writing and editing skills
  • Comfortable with the unknown
  • Enjoy applying structure and rigor to disorganized information
  • Deep consumer empathy and experience working in human-centered design environments
  • High level of attention to detail
  • At least 4 years working in content strategy for digital experiences or ecosystems
Job Responsibility
Job Responsibility
  • Lead strategic content thinking across digital products and services
  • Translate complex research, business objectives, and user needs into clear strategic narratives
  • Develop strong points of view grounded in qualitative and quantitative insights
  • Partner cross-functionally with UX, design, copy, technology, and client teams
  • Apply voice, tone, and experience guidelines
  • Champion clarity, storytelling rigor, and strategic excellence
  • Fulltime
Read More
Arrow Right

Freelance Creative Director, Design

We’re looking for a smart, strategic creative director to join our campaign desi...
Location
Location
United States
Salary
Salary:
Not provided
vsapartners.com Logo
VSA Partners
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in design
  • Strong command of design principles, typography, layout, and color theory
  • Robust portfolio of integrated campaign work spanning print, digital, and experiential for B2B and B2C brands
  • 3+ years of managing teams
  • Ability to synthesize client briefs, strategic objectives, and market insights into innovative campaign executions
  • Strong verbal and written communication skills for client presentations and team coordination
  • Capable of managing multiple projects simultaneously with strong organizational skills and attention to detail
  • Advanced skills in design tools (Adobe Creative Suite, Figma, etc.)
  • Familiarity with project management tools (e.g., Slack, Google Suite, Workamajig)
  • Fluent in full-funnel digital marketing, including trends in social media, paid search, video advertising, influencer marketing
Job Responsibility
Job Responsibility
  • Enthusiastically develops and executes high-impact, visually compelling concepts for integrated campaigns
  • Brings deep production experience
  • Establishes and maintains the overall art direction, ensuring a consistent visual language across client projects
  • Serves as a leader in the creative process, guiding teams through ideation, design, and execution
  • Works closely with copywriters, designers, strategists, project managers and the production team
  • Leads brainstorming sessions and provides constructive feedback
  • Acts as a liaison between the creative team and internal stakeholders
  • Eagerly engages in client content to understand the client’s vision and business goals
  • Presents creative concepts and campaigns to clients and internal teams
  • Identifies growth opportunities within existing accounts
Read More
Arrow Right