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Our paid performance is bottlenecked by insufficient content volume. We've identified ad creative supply as the primary blocker to scaling Opal's growth. To maintain and improve our paid marketing performance, we need a constant pipeline of fresh, high-converting content that can be tested rapidly and scaled when it wins. Right now, we don't have the internal capacity to source, license, and negotiate rights at the velocity required.
Job Responsibility:
License 25+ pieces of content per week that meet quality and performance standards
Improve ad performance by constantly feeding the creative pipeline with fresh, diverse angles
Reduce creative fatigue by ensuring we always have winner content ready to scale
Accelerate testing velocity so we can identify top-performing creatives faster