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The UK&I Marketing Manager is a pivotal role responsible for end-to-end marketing - from planning to hands-on execution. Reporting into the UK&I Field Marketing Lead, a core focus of this role is acting as a high-touch marketing partner for the Strategic, Majors, and Enterprise sales teams. You will be responsible for working with Regional Sales Directors and Account Executives on programs that target high-value accounts, while simultaneously leading the rollout of demand-generation programs, executive events, and brand initiatives that drive pipeline velocity and revenue growth.
Job Responsibility:
Sales Interlock - Act as a marketing liaison for Strategic, Majors, and Enterprise segments, working closely with Account Executives to ensure they are leveraging the right tactics across the sales cycle
Field Marketing Execution - Develop and execute integrated field marketing plans tailored to the UK&I market, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth
ABM Campaigns - Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities
Event Management - Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes
Demand Generation - Partner with global campaigns, digital, and partner marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration for Strategic, Majors, and Enterprise Accounts
Performance Tracking & Optimization - Measure the success of campaigns, track KPIs, and adjust tactics to improve results
Requirements:
5+ years of experience in regional marketing, preferably in the B2B SaaS or cybersecurity space
Strong organizational skills and attention to detail
able to manage multiple projects simultaneously
Comfortable working cross-functionally in a fast-paced, global environment
A proactive mindset - you anticipate needs, solve problems, and follow through
Excellent communication and collaboration skills
A “get-it-done” attitude and willingness to roll up your sleeves to make things happen
Applicants must have the legal right to work in the country where the position is based, without the need for visa sponsorship