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The Field Marketing Associate will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills. You are truly a Swiss Army knife of marketing and have experience in many different areas. This role reports to the Director, Field Marketing - Centre of Excellence.
Job Responsibility:
Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments
Provide support for workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and a variety of other projects
Work closely with the regional field marketing managers to support the execution of integrated regional programs targeting enterprise and commercial accounts
Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, such as PG councils, and proactively report on results
Proactively manage and update the field marketing calendar and budget
Coordinate translation/localization of various assets for the APAC region
Requirements:
At least 1-3 years experience in marketing
B2B marketing and technology industry experience preferred
Experience with marketing & sales systems such as Salesforce, Marketo, Salesloft
Splash and/or Folloze a plus
Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals
Strong written and verbal communications skills, including experience in copywriting and presentation decks for both internal and external B2B audiences
Ability to clearly communicate process improvements and outcomes to internal stakeholders
Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders
Experience with Asana is a plus
Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment
Strong analytical and organizational skills, executing programs on time and within budget
Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with field marketing, account executive, SDRs, partner development managers, and extended marketing teams
Experience working both independently and within close teams in a fast-paced remote work environment
Nice to have:
Experience using Google suite applications, including the ability to create visually appealing presentation decks to accurately represent data analysis and trends for Sales QBRs, Marketing meetings, Executive leadership updates, etc.
Proficient in Adobe Photoshop and Illustrator to support adaptation and editing of creative artwork, marketing collateral
Familiarity with various platforms including ON24, Zoom, Splash