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We're looking for an experienced Field Marketing Manager to drive pipeline generation and regional marketing strategy across key markets. This role requires someone who can develop targeted messaging for technical audiences, execute multi-channel field campaigns, and work hand-in-hand with sales to accelerate opportunities and close deals. You'll own the strategy and execution of field marketing programs including events, account-based marketing, regional campaigns, and sales enablement—all focused on measurable pipeline impact.
Job Responsibility:
Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities
Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward
Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing
Design and execute targeted ABM plays for strategic accounts in partnership with sales
Own field event strategy as a key pipeline driver, including executive dinners, customer roundtables, developer meetups, and sponsored activations at industry conferences
Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation
Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI
Requirements:
3+ years of B2B field marketing experience with strong event management background, preferably in technical or developer-focused companies
Proven track record managing both large-scale conferences (500+ attendees) and intimate executive/customer events with demonstrable pipeline impact
Experience with end-to-end event logistics including venue selection, vendor negotiations, budget management, registration, and day-of execution
Strong ability to partner with sales teams to identify high-value event opportunities and convert attendees into qualified pipeline
Excellent project management skills with ability to juggle multiple events and campaigns simultaneously across different regions
Experience negotiating with vendors (venues, caterers, AV providers) and managing event budgets effectively
Strong messaging and positioning skills with ability to craft compelling narratives for technical audiences and create event-specific content
Data-driven mindset with experience tracking event ROI, pipeline contribution, and using insights to optimize future programs
Self-starter who thrives in fast-paced environments and can manage both strategic planning and hands-on execution
Based in or willing to relocate to the San Francisco Bay Area
Flexibility to travel approximately 30-40% of the time and work some
Nice to have:
Experience in the AI and/or developer tools space
Existing relationships with event venues in SF and NYC
Background creating engaging experiences for technical audiences
Familiarity with event technology platforms and marketing automation tools
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