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This role involves coordinating event communications, enabling sales teams, and collaborating with cross-functional teams to achieve business goals. Key responsibilities include developing communication plans, creating marketing collateral, gathering post-event feedback, and supporting on-site operations during events.
Job Responsibility:
Develop and manage pre-event, on-site, and post-event communication plans to ensure seamless attendee engagement
Create marketing collateral, email campaigns, social media content, and other promotional materials to drive event awareness and registration
Collaborate with graphic designers and content teams to produce event assets (e.g., brochures, presentations, banners)
Gather and analyze post-event feedback to identify opportunities for improvement and measure ROI
Work closely with the sales operations and communications teams to provide event-related materials, talking points, and follow-up strategies
Create and distribute sales toolkits, including overview decks, customer justification letters, and event supporting materials
Conduct training sessions to prepare the sales team for event participation, including lead capture processes and engagement strategies
Provide on-site support during events, ensuring smooth operations and consistent messaging and branding
Partner with cross-functional teams, including product marketing, sales, and corporate messaging, to align event theme and messaging with business goals
Manage copy vendors, timelines, and deliverables, ensuring all aspects are executed efficiently and flawlessly
Generate reports and analytics on event outcomes, sales performance, and audience engagement
Requirements:
4+ years of experience in event planning, communications, or sales enablement roles
Strong project management skills and attention to detail
Proficiency in marketing tools (e.g., HubSpot, Marketo, Stensul) and sales enablement platforms (e.g., Salesforce, Seismic)
Excellent verbal and written communication skills
Ability to multitask and thrive in a fast-paced, deadline-driven environment
Experience working with cross-functional teams and managing stakeholder expectations
Availability for travel as required for event execution
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