E-commerce Data Analyst - GA4 Expert

• Configure and optimize GA4 and Google Tag Manager (GTM) to ensure precise tracking of user behavior and purchase funnels
• Structure, clean, and prepare data exports from BigQuery into the Microsoft Fabric environment to centralize e-commerce insights
• Develop, update, and automate high-impact performance reports using Power BI and Looker to facilitate data-driven decision-making
• Analyze the customer "purchase funnel" and provide strategic recommendations to reduce friction and increase online conversion
• Evaluate internal search engine performance and formulate technical improvements to maximize product relevancy and sales
• Stay at the forefront of emerging trends in the grocery/e-commerce industry and evaluate new analytical tools and solutions
• Provide detailed data extractions and case studies to various business units to support growth initiatives

• Bachelor’s degree in Marketing, E-commerce, Business Intelligence, or Computer Science
• 3 to 5 years of experience in a similar data-centric role within an e-commerce environment
• Expert-level mastery of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Proven experience with Microsoft Fabric and Power BI for end-to-end data modeling and visualization
• Proficiency in the Google Cloud ecosystem, specifically BigQuery
• Strong knowledge of SQL for data extraction and manipulation
• Essential Bilinguism (English/French) to collaborate with unilingual English-speaking partners and vendors

Experience with Solr (search engines) and SAP Hybris (e-commerce platforms) is a significant asset

• Advantages TBD
• Equipment: Provided by the employer