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Our Director, Programmatic is responsible for leading strategy and activation rigor for one major programmatic client. This role will work cross-functionally with other craft (media) teams to deliver integrated media solutions. This role will also require close partnership with our Integrated Media Strategy & Planning, Ad Operations, Data Science & Analytics, and Project Management teams to build the best, cutting edge cross-channel solutions. This position is responsible for mentoring an Associate Director, Manager(s), and Associate(s), and will work in lockstep with a Group Director, Programmatic.
Job Responsibility:
Driving programmatic strategy and improved client performance by thinking beyond the brief, embrace innovation, plan future-proof, and push past the status quo
Embedding yourself and key programmatic team members deeply within our client’s engagement (internally and externally) to consistently deliver client first recommendations and ways of working efficiencies
Cultivating and maintaining successful, long term client relationships
Agile problem solving, exceptional storytelling, and communication skills both interpersonally and intrapersonally
Leading and mentoring team members, with the ability to provide both strategic and tactical feedback with ease and empathy
Promoting our core values and driving a positive work environment/culture
Requirements:
8-11 years of programmatic media experience
Fluent in a variety of DSPs (Google DV360, The Trade Desk, and Amazon DSP), ad networks (Google Ads), and ad servers (Google CM360)
Experience operating as one of the senior owners of an enterprise, fast paced client relationship with success managing client expectations, building trust, and keeping a high score for positive client sentiment
Strengths-based management and coach mentorship style, with the ability to flex to influence change, efficiency, and innovation across teams
Exposure with Google CM360, Integral Ad Science (IAS) and DoubleVerify, including working closely with internal or external Ad Operations teams
Strong problem solving skills with a strategic, creative and entrepreneurial mindset
Uncanny ability to interpret complex data sets into a memorable story
A self-starter attitude and proven ability to work independently and in a matrixed team environment
Nice to have:
Being a deck-building story telling wizard
Deep experience in Google Analytics and/or Adobe
Experience in data analysis and visualization (Looker, Tableau, etc.)