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As a Product Marketing Director at Descript, you will play a pivotal role in bringing our AI-native video editing platform to new customers. You'll define the narratives, positioning, and ICP strategies that help new customers discover Descript, while driving full-funnel GTM programs that accelerate both self-serve and sales-assisted growth. Together, these efforts will allow Descript to reach the next phase of our company growth in a fast-changing, and exciting category.
Job Responsibility:
Define narratives, positioning, and ICP strategies
Drive full-funnel GTM programs
Understand industry, prospects, and customers deeply
Represent voices of prospects and customers
Help existing customers deepen their usage, adopt new features, and increase usage
Collaborate with cross-functional teams
Define how Descript's AI-powered creation and editing products stand out
Craft narratives that differentiate platform
Work with Product, Marketing, Sales, and Data to refine and operationalize ICPs
Partner with Product, Finance, and Growth to evolve pricing and packaging
Develop clear understanding of Descript's AI systems, media-editing models, and agentic workflows
Own GTM strategy for major launches
Create sales enablement materials
Collaborate with Product, Engineering, Design, Marketing, and Sales
Represent Descript at events, webinars, with customers, partners, and analysts
Requirements:
15+ years as a proven product marketing leader
Experience working in SaaS business and marketing technical products
7+ years of people-management
Strong opinions and ability to spark productive debates
Broad curiosity and interest in the technical and user-facing aspects of a product
Commitment to craft and eagle-eye for detail
Exceptional written and verbal communication
Data fluency
Ability to make Hex and Amplitude dashboards
Nice to have:
Experience in a startup environment
Fluency with creative tools
Keep up with the internet zeitgeist and knowing how to ride the waves