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Director of Product, New Markets

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Location:
Georgia

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Category:
IT - Software Development

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Contract Type:
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Salary:

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Job Description:

As Director of Product, New Markets, you operate a dual-track portfolio: Explore (0→1): rapid discovery, prototypes/MVPs, lighthouse pilots, go/kill decisions. Scale (1→N within New Markets): productize validated bets, harden quality, integrate with core systems, and build repeatable go to market system. This is a player-coach role from day one: you will personally own 1–2 high-leverage bets and lead a small team of PMs (initially 2–4, expanding with the portfolio). You’ll recruit and mentor top talent, set rigorous standards, and orchestrate multi-pod execution to move fast without compromising quality. “New Markets” are greenfield opportunities—new verticals, new geographies, and new product bets that can become future pillars of our business. Your mandate: find and scale product-market fit by running disciplined experiments, launching MVPs, and turning validated bets into durable product lines—while leading a team to execute across a broader portfolio than any one person can carry.

Job Responsibility:

  • Portfolio & Strategy: Own the New Markets thesis and quarterly bet portfolio across verticals/geos
  • size opportunities, define crisp hypotheses, and set entry/exit criteria
  • Balance speed vs. leverage: prototype off the mainline when it unblocks learning, then converge into core architecture once validated
  • Make decisive go/kill/scale calls and reallocate people/budget accordingly
  • document rationale and communicate clearly
  • Incubation (0→1) — Explore Track: Run continuous discovery with target nonprofits and partners
  • secure pilot commitments tied to explicit success metrics and timelines
  • Ship fast: use the fastest appropriate means (docs, mockups, throwaway builds, no-code/low-code, or small engineered spikes) to validate value
  • Stand up micro-pods on demand (Eng/Design/Analytics, contractors, internal hackathons) and manage them to weekly outcomes
  • Scale-Up (1→N) — Build & Launch Track: For validated bets, lead PMs and pods to productize: reliability, performance, security/compliance, and admin/ops surfaces
  • Plan and run limited-availability/beta → general availability transitions
  • define SLAs, analytics, rollout/rollback, and migration plans
  • Partner with Sales/CS/Marketing to create repeatable wins: ICPs, pricing/packaging suggestions, enablement, and reference stories
  • GTM & Partnerships: Source and close lighthouse pilots
  • own the pilot charter (scope, metrics, off-ramps)
  • Identify enabling partners (payments, data, identity, comms) and negotiate what’s needed to move faster without technical debt traps
  • Join strategic calls and RFPs to position the product credibly and move pilots to business expansion
  • Team Leadership (Player-Coach): Start with 2–4 PMs
  • hire to 4–6 as the portfolio grows
  • Coach PMs on discovery, PRDs, delivery, stakeholder management, and metrics
  • Establish an Incubation OS: weekly pipeline reviews, kill reviews, demo days, and post-mortems that compound learning
  • Set quality bars and operating rituals: problem/frame reviews, spec reviews, launch checklists, KPI dashboards, and handoff packs to core teams

Requirements:

  • 10+ years in Product with a proven 0→1 and 1→N track record
  • 3+ years managing PMs (player-coach or group lead)
  • Experience running multiple parallel experiments and owning go/kill/scale decisions tied to business outcomes
  • Fluency across validation tools: discovery, mockups, prototypes, and engineered MVPs
  • knows when each is appropriate
  • Strong metrics and decision skills: hypothesis trees, MVP KPIs, unit economics, ARR/NRR pathfinding
  • Cross-functional leadership across Eng/Design/Analytics and GTM
  • comfort in pre-sales/RFP/pilot settings
  • English B2+ (clear, confident, work-ready with customers and cross-functional teams)
  • Fluent English (C1) and Russian (Native)

Nice to have:

  • Ex-founder/early-stage operator with a clear ship/scale/kill story and measurable outcomes
  • Experience in payments/fintech/e-commerce or nonprofit domains (compliance, risk, donor experience)
  • EU market familiarity (PSD2/SCA basics, data/privacy norms) and additional languages
What we offer:
  • 31 days off
  • 100% paid telemedicine plan
  • Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace
  • English learning courses
  • Relevant professional education
  • Gym or swimming pool
  • Co-working
  • Remote working
  • Equity options

Additional Information:

Job Posted:
December 08, 2025

Work Type:
Remote work
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