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Director of Marketing Operations

https://www.upguard.com Logo

UpGuard

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United States, Multiple

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Employment contract

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Salary:

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Job Description:

This Director of Marketing Operations role is a critical part of the Demand Generation organisation. It is the technical and data-driven backbone that builds, maintains, and optimises the systems and processes needed to generate, manage, and report on marketing's contribution to pipeline and revenue. This is a strategic role that ensures the entire marketing engine runs efficiently and provides accurate, actionable insights.

Job Responsibility:

  • Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential
  • Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling
  • Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution
  • Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team
  • Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency
  • Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel

Requirements:

  • Deep Expertise in Marketing Operations: At least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment
  • HubSpot Mastery: Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations
  • Data-Driven Mindset: A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions
  • Systems Thinking: The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows
  • Process-Oriented: A proven track record of creating and scaling efficient lead management and campaign execution processes
  • Cross-Functional Collaboration: The ability to partner effectively with various teams to align on shared goals and drive unified outcomes

Nice to have:

  • Operational Innovation: A track record of identifying and leveraging underutilised features or tools to unlock new levels of efficiency, personalisation, or insight
  • AI & Automation Proficiency: Experience in leveraging AI-assisted tools within marketing automation platforms to improve efficiency and engagement
  • Attribution Modelling Experience: A strong understanding of multi-touch attribution and experience building models that accurately measure marketing's impact on revenue
What we offer:
  • Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: Time to recharge your batteries
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer's leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their roles

Additional Information:

Job Posted:
October 23, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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