Director of Marketing/Communications, Robert Half

Robert Half

Location:
United States, Minneapolis

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

This role is responsible for developing and executing comprehensive marketing strategies that align with company objectives, while also managing day-to-day marketing and website operations. This role is also a member of the Executive Committee helping shape the company’s direction and ensuring marketing efforts support broader business goals.

Job Responsibility:

Develop and own the annual marketing strategy, ensuring alignment with corporate goals for all revenue channels
Position the company's brand to drive customer acquisition, retention, and loyalty across all revenue channels
Oversee all marketing channels including advertising, promotions, digital marketing, email, social media, loyalty program, events, signage, PR, and content creation
Provide insights and leadership on emerging trends, customer behavior, competitive landscape, and opportunities for innovation
Partner with merchandising, operations, and sales teams to develop marketing campaigns that support seasonal sales and product initiatives
Work alongside internal teams to execute campaigns, analyze performance, and optimize results in real time
Serve as brand steward across all touchpoints, ensuring visual and voice consistency
Lead and mentor the marketing team, fostering a culture of creativity, accountability, and continuous improvement
Manage the marketing budget responsibly, maximizing ROI and making data-driven investment decisions
Build and manage relationships with external partners, agencies, and vendors as needed
Lead the website team and manage the overall web strategy—including user experience, content, functionality, and integration with marketing campaigns
Ensure the various websites effectively serve the retail, service, and wholesale customers as a core brand and commerce platform
Active participation and contribution to Executive Committee strategic planning, decision-making, and company-wide initiatives.

Requirements:

Bachelor’s degree in Marketing, Business Administration, or a related field
MBA preferred
Minimum of 8+ years of progressive marketing experience, with at least 3-5 years in a leadership role
Proven expertise in marketing strategy, brand management, loyalty programs, and digital marketing
Experience in a retail or consumer-facing company is highly desirable
Strong analytical and decision-making skills, with the ability to translate insights into actionable strategies
Exceptional communication, leadership, and team management skills.

What we offer:

Medical, vision, dental, and life and disability insurance
Access to company 401(k) plan
Competitive compensation and benefits
Free online training.

Additional Information:

Job Posted:
May 10, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Director of Marketing/Communications