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In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.
Job Responsibility:
Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns
Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders
Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement
Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights
Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies
Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results
Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs
Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives
Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices
Requirements:
A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video
Proven ability to provide strategic guidance to clients through measurement and testing tactics
Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel
Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences
Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered
Resourceful and adaptable, with the ability to uncover insights even when data availability is limited
Educational background in a statistical or analytical field is preferred
a graduate degree is highly advantageous
Demonstrated leadership skills, including experience managing and mentoring teams
Nice to have:
Experience in agency settings
Educational background in a statistical or analytical field
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