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Director, GTM Enablement

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Culture Amp

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Location:
United States , San Francisco

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Category:

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

As our Director, GTM Enablement, you will lead the strategy and execution of enablement for our entire global revenue organization (Sales, SDR, Customer Success, Partnerships, and related GTM roles) to improve productivity, consistency, and customer outcomes across the full customer lifecycle. You’ll drive scalable onboarding, ongoing role-based development, and launch-readiness programs that align to Culture Amp’s GTM priorities, narrative, and product roadmap. This role sits in Revenue Operations, reporting to the VP of Revenue Operations, and is pivotal to unifying GTM execution across all our regions (NA, EMEA, APAC), with data-driven rigor and change management at scale.

Job Responsibility:

  • Set and own the end-to-end revenue enablement strategy and operating model (onboarding, skills/certification, role-based curricula, continuous learning) for all revenue functions
  • define clear success metrics tied to pipeline, win rate, ramp time, retention/expansion, and productivity
  • Build monthly and quarterly enablement plans that align to Culture Amp’s narrative, campaigns, and product GTM, partnering with Product Marketing on story-led assets, competitive positioning, and objection handling, and with Marketing and Sales leadership on activation in the field
  • Lead cross-functional launch readiness for major product and narrative updates
  • drive the adoption of pitch materials, playbooks, battlecards, and talk tracks
  • ensure SDR, AEs, and CS have role-specific practice, assets, and reinforcement
  • Partner with Revenue Operations sister teams to to embed process changes (e.g. tool updates and system overhauls) with training, comms, and change management that drive adoption and policy compliance at scale
  • Establish an enablement measurement framework and inspection cadence, leveraging Looker dashboards and RevOps reporting to track leading and lagging indicators
  • iterate based on data and seller feedback
  • Design and govern onboarding programs that reduce ramp time and improve time-to-first-deal and time-to-first-expansion across segments and regions
  • maintain modern curricula and certifications by role and level
  • Integrate AI- and conversation-intelligence–driven insights (e.g., Gong AI summaries, objection themes) into coaching, programs, and leadership updates
  • close the loop with Product and PMM on recurring customer feedback and competitive signals
  • Build, mentor, and develop a diverse, high-performing enablement team
  • foster a learning culture and strong field partnership
  • scale impact through repeatable playbooks and internal communities of practice
  • Own the administration and evolution of our GTM knowledge management systems and resources

Requirements:

  • Significant leadership experience in Revenue or Sales Enablement within B2B SaaS, owning multi-role enablement (Sales, SDR, CS) and delivering measurable impact on ramp, win rate, deal velocity, and NRR/expansion
  • Demonstrated success building scalable onboarding and role-based curricula, and launching cross-functional readiness programs that integrate product, competitive, and process change enablement
  • Strong cross-functional influence partnering with Product Marketing, Product, Demand Gen, Sales/CX leadership,and Revenue Operations
  • proven change management in complex and fast-moving GTM environments
  • Data-driven approach to enablement with proficiency collaborating on reporting and establishing inspection cadences tied to GTM outcomes and productivity metrics
  • Familiarity with modern GTM toolsets (e.g., CRM, conversational intelligence platforms, learning/enablement platforms) and comfort incorporating AI-driven insights into training and coaching programs
  • Excellent storytelling, facilitation, and coaching skills
  • ability to help translate a company narrative into simple, role-ready talk tracks and assets that sellers actually use

Nice to have:

  • Experience enabling multi-product SaaS motions and multi-party buyer committees
  • experience driving advanced value selling
  • comfort aligning to CHRO-first narratives with CFO/COO/CIO adaptations in HR tech or adjacent categories
What we offer:
  • Employee Share Options Program
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support
  • Monthly Camper Life Allowance
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses
  • Extended year-end breaks
  • Excellent parental leave and in work support program available from day 1
  • 5 Social Impact Days a year
  • MacBooks for you to do your best & a work from home office budget
  • Medical insurance coverage for you and your family (Available for US & UK only)

Additional Information:

Job Posted:
January 10, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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